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3336 Publications


2019 | Conference Paper | LibreCat-ID: 17096
The Effect of Marker-less Augmented Reality on Task and Learning Performance
P. Sommerauer, O. Müller, L. Maxim, N. Østman, in: International Conference on Wirtschaftsinformatik, 2019.
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2019 | Conference Paper | LibreCat-ID: 8519 LibreCat
 

2019 | Journal Article | LibreCat-ID: 2727 LibreCat | DOI
 

2019 | Working Paper | LibreCat-ID: 36004
Share price reactions to tariff imposition announcements in the Trump era – An event study of the trade conflict
S.T. Wengerek, A. Uhde, Share Price Reactions to Tariff Imposition Announcements in the Trump Era – An Event Study of the Trade Conflict, Paderborn University, 2019.
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2019 | Working Paper | LibreCat-ID: 37346
Tax Avoidance - Are Banks Any Different?
J. Müller, V. Gawehn, Tax Avoidance - Are Banks Any Different?, 2019.
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2019 | Journal Article | LibreCat-ID: 35756
The network ROI
G. Khan, M. Mohaisen, M. Trier, Internet Research 30 (2019) 631–652.
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2019 | Newspaper Article | LibreCat-ID: 14903
Aus Daten müssen Informationen werden
S. Asenkerschbaumer, C. Sureth-Sloane, Frankfurter Allgemeine Zeitung (2019).
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2019 | Conference Paper | LibreCat-ID: 46675
Service growth by acquisition – An event study
A. Eggert, E. Böhm, R. Akalan, H. Gebauer, in: 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin, 2019.
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2019 | Journal Article | LibreCat-ID: 41339
Exploring the link between payment schemes and customer fraud: a mental accounting perspective
I. Garnefeld, A. Eggert, M. Husemann-Kopetzky, E. Böhm, Journal of the Academy of Marketing Science 47 (2019) 595–616.
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2019 | Journal Article | LibreCat-ID: 47917
Legitimation Strategies as Valuable Signals in Nonfinancial Reporting? Effects on Investor Decision-Making
R. Hahn, D. Reimsbach, P. Kotzian, M. Feder, B.E. Weißenberger, Business & Society 60 (2019) 943–978.
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2019 | Journal Article | LibreCat-ID: 49098
Corporate Entrepreneurship: HR als Treiber und Begleiter des Wandels
B. Krebs, L. Izsak, R. Kabst, PERSONALquartely 4 (2019).
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2019 | Book Chapter | LibreCat-ID: 18906
Personalwirtschaft
M. Schneider, in: G.W. Maier, G. Engels, E. Steffen (Eds.), Handbuch Gestaltung digitaler und vernetzter Arbeitswelten, Springer, 2019, pp. 303–322.
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2019 | Dissertation | LibreCat-ID: 49216
Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen
K. Radermacher, Wie sich Unternehmensarchitektur auf Arbeitssuchende auswirkt: Experimentelle Evidenz signalbasierter Mechanismen, Universitätsbibliothek, 2019.
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2019 | Journal Article | LibreCat-ID: 13246
The gender pay gap in European executive boards: the role of executives’ pathway into the board
M. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
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2019 | Journal Article | LibreCat-ID: 13244
The gender pay gap in European executive boards: the role of executives’ pathway into the board
M.R. Schneider, A. Iseke, K. Pull, The International Journal of Human Resource Management (2019) 1–23.
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2019 | Journal Article | LibreCat-ID: 45729
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
A. Eggert, L. Steinhoff, C. Witte, Journal of Marketing 83 (2019) 115–132.
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2019 | Book | LibreCat-ID: 45718
Relationship Marketing in the Digital Age
R.W. Palmatier, L. Steinhoff, Relationship Marketing in the Digital Age, Routledge Taylor & Francis Group, New York and Abingdon, 2019.
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2019 | Journal Article | LibreCat-ID: 45730
Online Relationship Marketing
L. Steinhoff, D. Arli, S. Weaven, I.V. Kozlenkova, Journal of the Academy of Marketing Science 47 (2019) 369–393.
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2019 | Conference Paper | LibreCat-ID: 45743
Enhancing Loyalty Program Effectiveness by Stimulating Member Activity along the Customer Journey
L. Steinhoff, M. Zondag, in: Proceedings of the 48th European Marketing Academy (EMAC) Conference, Hamburg, 2019.
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2019 | Book | LibreCat-ID: 50730
Geschäftsmodell- und Kompetenzentwicklung für nachhaltiges Wirtschaften. Selbstlernmaterial für Ausbildungspersonal und Auszubildende. Bonn
K. Kiepe, C. Wicke, J. Reichel, T. Schlömer, C. BeckerHeike, H. Jahncke, K. Rebmann, Geschäftsmodell- Und Kompetenzentwicklung Für Nachhaltiges Wirtschaften. Selbstlernmaterial Für Ausbildungspersonal Und Auszubildende. Bonn, Logos, Berlin, 2019.
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