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58 Publications


2016 | Conference Paper | LibreCat-ID: 46682
The service award paradox
C. Cramer, E. Böhm, A. Eggert, in: 45rd EMAC Annual Conference, Oslo, 2016.
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2016 | Journal Article | LibreCat-ID: 46663
Understanding outcome-based contracts: Benefits and risks from the buyers’ and sellers’ perspective
E. Böhm, C. Backhaus, A. Eggert, T. Cummins, Journal of Strategic Contracting and Negotiation,  (Ausgezeichnet Mit Best Paper Award) 3 (2016) 128–149.
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2016 | Book Chapter | LibreCat-ID: 46664
Retourenmanagement zur Steigerung des Kundenwerts
I. Garnefeld, E. Böhm, L. Feider, in: B. Günther, S. Helm, A. Eggert (Eds.), Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, 2nd ed., 2016.
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2016 | Journal Article | LibreCat-ID: 46640
Service transition: A viable option for manufacturing companies with deteriorating financial performance?
E. Böhm, A. Eggert, C. Thiesbrummel, Industrial Marketing Management 60 (2016) 101–111.
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2015 | Conference Paper | LibreCat-ID: 46686
Threatening customers not to return – An effective strategy for online retailers?
L. Feider, I. Garnefeld, E. Böhm, in: 44th EMAC Annual Conference, Leuven, 2015.
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2015 | Conference Paper | LibreCat-ID: 46688
Stock market reactions to customer service outsourcing in manufacturing firms
A. Eggert, E. Böhm, C. Cramer, in: 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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2015 | Conference Paper | LibreCat-ID: 46687
Recognizing value creation opportunities in business markets
E. Böhm, A. Eggert, H. Terho, W. Ulaga, A. Haas, in: 2015 AMA Winter Academic Conference, San Antonio, TX, 2015.
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2015 | Conference Paper | LibreCat-ID: 46685
Stock market reactions to business service outsourcing in manufacturing firms
A. Eggert, E. Böhm, C. Cramer, in: 44th EMAC Annual Conference, Leuven, 2015.
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2014 | Conference Paper | LibreCat-ID: 46695
Service transition: A viable option for manufacturing companies with declining financial performance?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 43rd EMAC Annual Conference, Valencia, 2014.
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2014 | Conference Paper | LibreCat-ID: 46692
Service transition versus service infusion: Different pathways to success for service-oriented manufacturers?
V. Kanuri, E. Münkhoff, L.K. Scheer, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014.
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2014 | Conference Paper | LibreCat-ID: 46693
Salespersons’ solution crafting capability: A knowledge-based perspective
E. Münkhoff, A. Eggert, H. Terho, A. Haas, W. Ulaga, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014.
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2014 | Conference Paper | LibreCat-ID: 46694
Selling value in business markets: Why a powerful idea often fails
A. Eggert, A. Haas, H. Terho, W. Ulaga, E. Münkhoff, in: ISBM 2014 Academic Conference, San Francisco, CA, 2014.
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2014 | Journal Article | LibreCat-ID: 41341
Revenue and Profit Implications of Industrial Service Strategies
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, Journal of Service Research 17 (2014) 23–39.
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2013 | Conference Paper | LibreCat-ID: 46697
Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice?
I. Garnefeld, E. Münkhoff, K. Raum, in: 42nd EMAC Annual Conference, Istanbul, 2013.
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2013 | Conference Paper | LibreCat-ID: 46696
How to prolong a sales promotion – Ex-post time extension versus reframing
E. Münkhoff, I. Garnefeld, A. Bruns, in: 42nd EMAC Annual Conference, Istanbul, 2013.
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2013 | Book | LibreCat-ID: 46643
Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen
E. Münkhoff, Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen, Springer Gabler, Wiesbaden, 2013.
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2012 | Conference Paper | LibreCat-ID: 46698
I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions
I. Garnefeld, E. Münkhoff, A. Bruns, in: 2012 AMA Summer Academic Conference, Chicago, IL, 2012.
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2012 | Conference Paper | LibreCat-ID: 46699
Growing with industrial services – A configurational approach (ausgezeichnet mit Best Paper Award)
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 2012 AMA Winter Academic Conference, St. Petersburg, FL, 2012.
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2011 | Conference Paper | LibreCat-ID: 46702 LibreCat
 

2011 | Conference Paper | LibreCat-ID: 46701
Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability?
A. Eggert, E. Münkhoff, C. Thiesbrummel, in: 40th EMAC Annual Conference, Ljubljana, 2011.
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