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3 Publications
2025 | Conference Paper | LibreCat-ID: 59589
Horsthemke, J., & Böhm, E. (2025). Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management. Proceedings of the 2025 AMA Winter Academic Conference, 840–843.
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2025 | Conference Abstract | LibreCat-ID: 62154
Horsthemke, J., & Böhm, E. (2025). Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior? Proceedings of the 2025 AMS 25th World Marketing Congress.
LibreCat
2024 | Conference Abstract | LibreCat-ID: 62155
Radermacher, K., Horsthemke, J., & Täuber, M. (2024). Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience. Herbstworkshop WK Pers.
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