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553 Publications


2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger, D., Garnefeld, I., & Eggert, A. (2009). Can Successful Customer Acquisition Hurt the Existing Customer Base? In Proceedings of the 2009 AMA Summer Marketing Educators’ Conference.
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2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Referral reward programs: New customer acquisition by opportunism? In Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress.
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2009 | Conference Paper | LibreCat-ID: 7868
Eggert, A., & Ulaga, W. (2009). Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? In Proceedings of the 4th International Conference on Business Market Management.
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2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld, I., Helm, S., Tax, S., & Eggert, A. (2009). Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In Proceedings of the 2009 AMA Winter Educators’ Proceedings.
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2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In Proceedings of the 38th European Marketing Academy (EMAC) Conference.
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2009 | Conference Paper | LibreCat-ID: 7871
Eggert, A., Henseler, J., & Hollmann, S. (2009). Who Owns the Customer? Exploring Customer Loyalty in a Channel Context. In Proceedings of the 38th European Marketing Academy (EMAC) Conference.
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2009 | Book | LibreCat-ID: 5721
Wünderlich, N. (2009). Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings (1st ed.). Wiesbaden: Springer Gabler.
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2009 | Misc | LibreCat-ID: 6114
Kabst, R., Thost, W., & Isidor, R. (2009). Vorteil Interim Management (Vol. 2, pp. 20–22).
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2009 | Misc | LibreCat-ID: 6115
Kabst, R., Isidor, R., Thost, W., & Linné, H. (2009). Was zeichnet den erfolgreichen Interim Manager aus? (Vol. 3, pp. 23–25).
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2009 | Misc | LibreCat-ID: 6116
Kabst, R., Isidor, R., Thost, W., & Nagel, R. (2009). Manager auf Zeit: Ignoriert oder akzeptiert? (Vol. 6, pp. 3–6).
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2009 | Misc | LibreCat-ID: 6117
Kabst, R., Salow, S., & Baum, M. (2009). International Fachkräfte gewinnen (Vol. 4, pp. 21–23).
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2009 | Misc | LibreCat-ID: 6118
Kabst, R. (2009). Editorial: Motivieren trotz Krise (Vol. 6).
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2009 | Misc | LibreCat-ID: 6119
Kabst, R. (2009). Editorial: Zukunft sichern (Vol. 3).
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2009 | Book | LibreCat-ID: 6137
Kabst, R., Giardini, A., & Wehner, M. C. (2009). International komparatives Personalmanagement: Evidenz, Methodik & Klassiker des “Cranfield Projects on International Human Resource Management.” München/Mehring.
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2009 | Book Chapter | LibreCat-ID: 6160
Kabst, R., & Giardini, A. (2009). Ausgewählte Stichwörter zum internationalen Personalmanagement. In C. Scholz (Ed.), Vahlens großes Personal Lexikon. München/Mehring.
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2009 | Book Chapter | LibreCat-ID: 6161
Kabst, R., Giardini, A., & Wehner, M. C. (2009). Das Cranfield Project on International Strategic Human Resource Management: Eine Einführung. In R. Kabst (Ed.), International komparatives Personalmanagement: Evidenz, Methodik & Klassiker des “Cranfield Projects on International Human Resource Management” (pp. 5–10). München/Mehring.
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2009 | Book Chapter | LibreCat-ID: 6162
Schwens, C., & Kabst, R. (2009). Das Lernverhalten früh internationalisierender Unternehmen: ein konzeptioneller Analyserahmen. . In R. Moser (Ed.), Internationale Unternehmensführung - Entscheidungsfelder und politische Aspekte. (pp. 101–112). Wiesbaden: Deutscher Universität-Verlag.
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2009 | Book Chapter | LibreCat-ID: 6163
Kabst, R., & Giardini, A. (2009). Die deutsche Cranet-Erhebung 2005: Empirische Befunde und Ergebnisbericht. In R. Kabst (Ed.), International komparatives Personalmanagement: Evidenz, Methodik & Klassiker des “Cranfield Projects on International Human Resource Management” (pp. 11–57). München/Mehring.
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2009 | Conference Paper | LibreCat-ID: 6328
Baum, M., Schwens, C., & Kabst, R. (2009). A typology of international new ventures: Empirical evidence from high technology industries.
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2009 | Conference Paper | LibreCat-ID: 6329
Zapkau, F. B., Steinmetz, H., Schwens, C., & Kabst, R. (2009). Determinanten der Gründungsintention – Eine empirische Analyse unter Einbeziehung der Theory of Planned Behaviour [Determinants of the founding intention – An empirical analysis based on the theory of planned behavior].
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