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727 Publications
2013 | Conference Paper | LibreCat-ID: 46697
Garnefeld I, Münkhoff E, Raum K. Threat and normative appeals to reduce product returns in online retailing – An effective marketing practice? In: 42nd EMAC Annual Conference, Istanbul. ; 2013.
LibreCat
2013 | Conference Paper | LibreCat-ID: 46696
Münkhoff E, Garnefeld I, Bruns A. How to prolong a sales promotion – Ex-post time extension versus reframing. In: 42nd EMAC Annual Conference, Istanbul. ; 2013.
LibreCat
2013 | Book | LibreCat-ID: 46643
Münkhoff E. Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen. Springer Gabler; 2013. doi:10.1007/978-3-658-02122-1
LibreCat
| DOI
2012 | Conference Paper | LibreCat-ID: 7739
Eggert A, Garnefeld I, Steinhoff L. The Bright and Dark Side of Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7740
Garnefeld I, Münkhoff E, Bruns A. I thought it was all over and now it is back again – Customer reactions to time extensions of sales promotions. In: 2012 AMA Summer Marketing Educators’ Proceedings. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7741
Eggert A, Steiner M, Ulaga W, Backhaus K. Capturing the Value of Hybrid Offerings: The Impact of the Price Presentation Format. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7742
Ritter T, Eggert A. Dispersion of Market Activities: A Configurational Approach. In: Proceedings of the 2012 ISBM Academic Workshop. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7743
Eggert A, Münkhoff E, Thiesbrummel C. Growing with Industrial Services - A Configurational Approach. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7744
Eggert A, Garnefeld I, Steinhoff L. Endowed Status in Hierarchical Loyalty Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
LibreCat
2012 | Conference Paper | LibreCat-ID: 7745
Garnefeld I, Helm S, Eggert A, Tax S. Growing Existing Customers’ Profitability with Customer Referral Programs. In: 2012 AMA Winter Marketing Educators’ Proceedings. ; 2012.
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