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706 Publications
2011 | Conference Paper | LibreCat-ID: 7802
@inproceedings{Doescher_Hogreve_Eggert_2011, title={Embracing the complexity of recovery management in business-to-business relationships}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Doescher, K and Hogreve, J and Eggert, A}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7803
@inproceedings{Garnefeld_Helm_Eggert_Tax_2011, title={All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Helm, S and Eggert, A and Tax, S}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
@inproceedings{Münkhoff_Garnefeld_Bruns_2011, title={Time extension of sales promotions – How do customers react?}, booktitle={Proceedings of the 40th European Marketing Academy (EMAC) Conference}, author={Münkhoff, E and Garnefeld, I and Bruns, A}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7805
@inproceedings{Eggert_Hogreve_Ulaga_Münkhoff_2011, title={Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations}, booktitle={2011 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Hogreve, J and Ulaga, W and Münkhoff, E}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7806
@inproceedings{Eggert_Garnefeld_Steinhoff_2011, title={Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy}, booktitle={2011 AMA Winter Marketing Educators’ Proceedings}, author={Eggert, A and Garnefeld, I and Steinhoff, L}, year={2011} }
LibreCat
2011 | Conference Paper | LibreCat-ID: 7807
@inproceedings{Hunter_Garnefeld_Steinhoff_2011, title={Can Retailers Improve Loyalty by Empowering Consumers?}, booktitle={2011 AMA Winter Marketing Educators’ Conference Proceedings}, author={Hunter, G and Garnefeld, I and Steinhoff, L}, year={2011} }
LibreCat
2011 | Journal Article | LibreCat-ID: 5719
@article{Wünderlich_Schumann_Wangenheim_Holzmüller_2011, title={Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.}, volume={81}, number={9}, journal={Zeitschrift für Betriebswirtschaft}, publisher={Springer}, author={Wünderlich, Nancy and Schumann, Jan H and Wangenheim, Florian v and Holzmüller, Hartmut H}, year={2011}, pages={977–1001} }
LibreCat
2011 | Misc | LibreCat-ID: 6104
@book{Wehner_Kabst_Kötter_2011, series={Personalquartely}, title={Ausgewogener Prozess}, volume={63(4)}, author={Wehner, M C and Kabst, Rüdiger and Kötter, P M}, year={2011}, pages={22–24}, collection={Personalquartely} }
LibreCat
2011 | Misc | LibreCat-ID: 6106
@book{Wehner_Kabst_2011, series={Personal}, title={Bewerber wertschätzen}, volume={63(6)}, author={Wehner, M C and Kabst, Rüdiger}, year={2011}, pages={22–24}, collection={Personal} }
LibreCat
2011 | Misc | LibreCat-ID: 6107
@book{Kabst_Meifert_Wehner_2011, series={Personalmagazin}, title={Eine vergessene Disziplin}, volume={4}, author={Kabst, Rüdiger and Meifert, M and Wehner, M C}, year={2011}, pages={38–40}, collection={Personalmagazin} }
LibreCat