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704 Publications
2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E., et al. “Time Extension of Sales Promotions – How Do Customers React?” Proceedings of the 40th European Marketing Academy (EMAC) Conference, 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A., et al. “Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A., et al. “Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy.” 2011 AMA Winter Marketing Educators’ Proceedings, 2011.
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2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G., et al. “Can Retailers Improve Loyalty by Empowering Consumers?” 2011 AMA Winter Marketing Educators’ Conference Proceedings, 2011.
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2011 | Journal Article | LibreCat-ID: 5719
Wünderlich, Nancy, et al. “Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben.” Zeitschrift für Betriebswirtschaft, vol. 81, no. 9, Springer, 2011, pp. 977–1001.
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2011 | Misc | LibreCat-ID: 6104
Wehner, M. C., et al. Ausgewogener Prozess. Vol. 63(4), 2011, pp. 22–24.
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2011 | Misc | LibreCat-ID: 6106
Wehner, M. C., and Rüdiger Kabst. Bewerber Wertschätzen. Vol. 63(6), 2011, pp. 22–24.
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2011 | Misc | LibreCat-ID: 6107
Kabst, Rüdiger, et al. Eine Vergessene Disziplin. Vol. 4, 2011, pp. 38–40.
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2011 | Misc | LibreCat-ID: 6108
Kabst, Rüdiger. Editorial: Mitarbeiter Führen: Ein Alter Hut? Vol. 3, 2011.
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2011 | Book Chapter | LibreCat-ID: 6151
Maekelburger, B., et al. “SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics.” Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6), edited by A Verbeke et al., 6th ed., Emerald Group Publishing Ltd., 2011, pp. 21–49.
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