Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).

We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.

704 Publications


2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff, E., Garnefeld, I., & Bruns, A. (2011). Time extension of sales promotions – How do customers react? In Proceedings of the 40th European Marketing Academy (EMAC) Conference.
LibreCat
 

2011 | Conference Paper | LibreCat-ID: 7805
Eggert, A., Hogreve, J., Ulaga, W., & Münkhoff, E. (2011). Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In 2011 AMA Winter Marketing Educators’ Proceedings.
LibreCat
 

2011 | Conference Paper | LibreCat-ID: 7806
Eggert, A., Garnefeld, I., & Steinhoff, L. (2011). Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In 2011 AMA Winter Marketing Educators’ Proceedings.
LibreCat
 

2011 | Conference Paper | LibreCat-ID: 7807
Hunter, G., Garnefeld, I., & Steinhoff, L. (2011). Can Retailers Improve Loyalty by Empowering Consumers? In 2011 AMA Winter Marketing Educators’ Conference Proceedings.
LibreCat
 

2011 | Journal Article | LibreCat-ID: 5719
Wünderlich, N., Schumann, J. H., Wangenheim, F. v, & Holzmüller, H. H. (2011). Management und Marketing ferngesteuerter Dienstleistungen: Konzeptionelle Verortung, betriebswirtschaftliche Herausforderungen und künftige Forschungsaufgaben. Zeitschrift für Betriebswirtschaft, 81(9), 977–1001.
LibreCat
 

2011 | Misc | LibreCat-ID: 6104
Wehner, M. C., Kabst, R., & Kötter, P. M. (2011). Ausgewogener Prozess (Vol. 63(4), pp. 22–24).
LibreCat
 

2011 | Misc | LibreCat-ID: 6106
Wehner, M. C., & Kabst, R. (2011). Bewerber wertschätzen (Vol. 63(6), pp. 22–24).
LibreCat
 

2011 | Misc | LibreCat-ID: 6107
Kabst, R., Meifert, M., & Wehner, M. C. (2011). Eine vergessene Disziplin (Vol. 4, pp. 38–40).
LibreCat
 

2011 | Misc | LibreCat-ID: 6108
Kabst, R. (2011). Editorial: Mitarbeiter führen: Ein alter Hut? (Vol. 3).
LibreCat
 

2011 | Book Chapter | LibreCat-ID: 6151
Maekelburger, B., Schwens, C., & Kabst, R. (2011). SME International Mode Choice Over Time: Forging a Link Between the Uppsala Model and Transaction Cost Economics. In A. Verbeke, A. T. Tavares-Lehmann, & R. Van Tulder (Eds.), Entrepreneurship in the Global Firm (Progress In International Business Research, Volume 6) (6th ed., pp. 21–49). Emerald Group Publishing Ltd.
LibreCat
 

Filters and Search Terms

department=178

Search

Filter Publications

Display / Sort

Citation Style: APA

Export / Embed