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706 Publications
2011 | Conference Paper | LibreCat-ID: 45752
Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat
A. Eggert, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
2011 | Conference Paper | LibreCat-ID: 45753
Can Retailers Improve Loyalty by Empowering Consumers?
G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
LibreCat
G. Hunter, I. Garnefeld, L. Steinhoff, in: 2011 AMA Winter Marketing Educators’ Conference Proceedings, Austin, 2011.
2010 | Conference Paper | LibreCat-ID: 7808
Does Customer Acquisition Jeopardize Customer Retention? - An Experimental Investigation in an Electronic Retailing Setting
I. Garnefeld, D. Woisetschläger, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
I. Garnefeld, D. Woisetschläger, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
2010 | Conference Paper | LibreCat-ID: 7809
Referral Reward Programs: A Means for Service Recovery?
E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
LibreCat
E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: Proceedings of the 18th International Colloquium in Relationship Marketing, 2010.
2010 | Conference Paper | LibreCat-ID: 7810
Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
LibreCat
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
2010 | Conference Paper | LibreCat-ID: 7846
Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
2010 | Conference Paper | LibreCat-ID: 7853
Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis
B. Frick, A. Eggert, J. Hogreve, in: Proceedings of the 39th EMAC Conference, 2010.
LibreCat
B. Frick, A. Eggert, J. Hogreve, in: Proceedings of the 39th EMAC Conference, 2010.
2010 | Conference Paper | LibreCat-ID: 7854
Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
2010 | Conference Paper | LibreCat-ID: 7855
Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
LibreCat
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
2010 | Book (Editor) | LibreCat-ID: 5720
Geschäftsmodelle in virtuellen Spielwelten
S. Ackermann, N. Wünderlich, F. v. Wangenheim, eds., Geschäftsmodelle in virtuellen Spielwelten, Books on Demand, München, 2010.
LibreCat
S. Ackermann, N. Wünderlich, F. v. Wangenheim, eds., Geschäftsmodelle in virtuellen Spielwelten, Books on Demand, München, 2010.