Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).

We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.

704 Publications


2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld, I., et al. “Referral Reward Programs: New Customer Acquisition by Opportunism?” Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress, 2009.
LibreCat
 

2009 | Conference Paper | LibreCat-ID: 7868
Eggert, A., and W. Ulaga. “Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?” Proceedings of the 4th International Conference on Business Market Management, 2009.
LibreCat
 

2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld, I., et al. “Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?” Proceedings of the 2009 AMA Winter Educators’ Proceedings, 2009.
LibreCat
 

2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld, I., et al. “Unintended Effects of Referral Reward Programs: Exploring the Impact of Rewards on Opportunistic Behavior.” Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
LibreCat
 

2009 | Conference Paper | LibreCat-ID: 7871
Eggert, A., et al. “Who Owns the Customer? Exploring Customer Loyalty in a Channel Context.” Proceedings of the 38th European Marketing Academy (EMAC) Conference, 2009.
LibreCat
 

2009 | Book | LibreCat-ID: 5721
Wünderlich, Nancy. Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings. 1st ed., Springer Gabler, 2009.
LibreCat
 

2009 | Misc | LibreCat-ID: 6114
Kabst, Rüdiger, et al. Vorteil Interim Management. Vol. 2, 2009, pp. 20–22.
LibreCat
 

2009 | Misc | LibreCat-ID: 6115
Kabst, Rüdiger, et al. Was Zeichnet Den Erfolgreichen Interim Manager Aus? Vol. 3, 2009, pp. 23–25.
LibreCat
 

2009 | Misc | LibreCat-ID: 6116
Kabst, Rüdiger, et al. Manager Auf Zeit: Ignoriert Oder Akzeptiert? Vol. 6, 2009, pp. 3–6.
LibreCat
 

2009 | Misc | LibreCat-ID: 6117
Kabst, Rüdiger, et al. International Fachkräfte Gewinnen. Vol. 4, 2009, pp. 21–23.
LibreCat
 

Filters and Search Terms

department=178

Search

Filter Publications

Display / Sort

Citation Style: MLA

Export / Embed