Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
704 Publications
2009 | Conference Paper | LibreCat-ID: 7867
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Referral reward programs: New customer acquisition by opportunism?}, booktitle={Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7868
@inproceedings{Eggert_Ulaga_2009, title={Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?}, booktitle={Proceedings of the 4th International Conference on Business Market Management}, author={Eggert, A and Ulaga, W}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7869
@inproceedings{Garnefeld_Helm_Tax_Eggert_2009, title={Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect?}, booktitle={Proceedings of the 2009 AMA Winter Educators’ Proceedings}, author={Garnefeld, I and Helm, S and Tax, S and Eggert, A}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7870
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior}, booktitle={Proceedings of the 38th European Marketing Academy (EMAC) Conference}, author={Garnefeld, I and Münkhoff, E and Hogreve, J and Eggert, A}, year={2009} }
LibreCat
2009 | Conference Paper | LibreCat-ID: 7871
@inproceedings{Eggert_Henseler_Hollmann_2009, title={Who Owns the Customer? Exploring Customer Loyalty in a Channel Context}, booktitle={Proceedings of the 38th European Marketing Academy (EMAC) Conference}, author={Eggert, A and Henseler, J and Hollmann, S}, year={2009} }
LibreCat
2009 | Book | LibreCat-ID: 5721
@book{Wünderlich_2009, place={Wiesbaden}, edition={1}, title={Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings}, publisher={Springer Gabler}, author={Wünderlich, Nancy}, year={2009} }
LibreCat
2009 | Misc | LibreCat-ID: 6114
@book{Kabst_Thost_Isidor_2009, series={Personal}, title={Vorteil Interim Management}, volume={2}, author={Kabst, Rüdiger and Thost, W and Isidor, R}, year={2009}, pages={20–22}, collection={Personal} }
LibreCat
2009 | Misc | LibreCat-ID: 6115
@book{Kabst_Isidor_Thost_Linné_2009, series={HR Services}, title={Was zeichnet den erfolgreichen Interim Manager aus?}, volume={3}, author={Kabst, Rüdiger and Isidor, R and Thost, W and Linné, H}, year={2009}, pages={23–25}, collection={HR Services} }
LibreCat
2009 | Misc | LibreCat-ID: 6116
@book{Kabst_Isidor_Thost_Nagel_2009, series={HR Services}, title={Manager auf Zeit: Ignoriert oder akzeptiert?}, volume={6}, author={Kabst, Rüdiger and Isidor, R and Thost, W and Nagel, R}, year={2009}, pages={3–6}, collection={HR Services} }
LibreCat
2009 | Misc | LibreCat-ID: 6117
@book{Kabst_Salow_Baum_2009, series={Personal}, title={International Fachkräfte gewinnen}, volume={4}, author={Kabst, Rüdiger and Salow, S and Baum, M}, year={2009}, pages={21–23}, collection={Personal} }
LibreCat