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706 Publications
2009 | Conference Paper | LibreCat-ID: 7857
Eggert A, Henseler J, Hollmann S. Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels. In: Proceedings of the 17th International Colloquium in Relationship Marketing. ; 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7866
Woisetschläger D, Garnefeld I, Eggert A. Can Successful Customer Acquisition Hurt the Existing Customer Base? In: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference. ; 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7867
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Referral reward programs: New customer acquisition by opportunism? In: Proceedings of the 15th Academy of Marketing Science (AMS) World Marketing Congress. ; 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7868
Eggert A, Ulaga W. Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go? In: Proceedings of the 4th International Conference on Business Market Management. ; 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7869
Garnefeld I, Helm S, Tax S, Eggert A. Customer Referral Programs and Customer Retention – Do Rewards Undermine the Retention Effect? In: Proceedings of the 2009 AMA Winter Educators’ Proceedings. ; 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7870
Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Unintended effects of referral reward programs: Exploring the impact of rewards on opportunistic behavior. In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. ; 2009.
LibreCat
2009 | Conference Paper | LibreCat-ID: 7871
Eggert A, Henseler J, Hollmann S. Who Owns the Customer? Exploring Customer Loyalty in a Channel Context. In: Proceedings of the 38th European Marketing Academy (EMAC) Conference. ; 2009.
LibreCat
2009 | Book | LibreCat-ID: 5721
Wünderlich N. Acceptance of Remote Services – Perception, Adoption, and Continued Usage in Organizational Settings. 1st ed. Wiesbaden: Springer Gabler; 2009.
LibreCat
2009 | Misc | LibreCat-ID: 6114
Kabst R, Thost W, Isidor R. Vorteil Interim Management. Vol 2.; 2009:20-22.
LibreCat
2009 | Misc | LibreCat-ID: 6115
Kabst R, Isidor R, Thost W, Linné H. Was Zeichnet Den Erfolgreichen Interim Manager Aus? Vol 3.; 2009:23-25.
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