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727 Publications
2021 | Journal Article | LibreCat-ID: 45723
Steinhoff, L., & Zondag, M. M. (2021). Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages. Journal of Business Research, 129, 70–82. https://doi.org/10.1016/j.jbusres.2021.02.016
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45741
Alberternst, B., Steinhoff, L., Eggert, A., & Giesler, M. (2021). Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together. 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
Alberternst, B., Eggert, A., Steinhoff, L., & Giesler, M. (2021). Understanding and Measuring Consumer Solidarity as a Collective Bond. Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid.
LibreCat
2021 | Journal Article | LibreCat-ID: 17860
Beverungen, D., Kundisch, D., & Wünderlich, N. (2021). Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers. Journal of Service Management, 32(4), 507–532. https://doi.org/10.1108/JOSM-03-2020-0066
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 21289
Kaimann, D., Tanneberg, I., & Cox, J. (2021). “I will survive”: Online streaming and the chart survival of music tracks. Managerial and Decision Economics, 42(1), 3–20. https://doi.org/10.1002/mde.3226
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 46670
Harrmann, L., Böhm, E., & Eggert, A. (2021). Exploring the paths towards service growth in manufacturing companies. 2021 AMA Winter Academic Conference. 2021 AMA Winter Academic Conference.
LibreCat
2021 | Journal Article | LibreCat-ID: 41338
Salonen, A., Terho, H., Böhm, E., Virtanen, A., & Rajala, R. (2021). Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions. Journal of the Academy of Marketing Science, 49(1), 139–163. https://doi.org/10.1007/s11747-020-00729-z
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
Garnefeld, I., Krah, T., Böhm, E., & Gremler, D. D. (2021). Online reviews generated through product testing: can more favorable reviews be enticed with free products? Journal of the Academy of Marketing Science, 49(4), 703–722. https://doi.org/10.1007/s11747-021-00770-6
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 46635
Schaefers, T., Ruffer, S., & Böhm, E. (2021). Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management, 93, 466–481. https://doi.org/10.1016/j.indmarman.2020.06.002
LibreCat
| DOI
2020 | Conference Paper | LibreCat-ID: 24373
Krebs, B. (2020). Antecedents and Performance Consequences of High-Potential Scheme Use. Academy of Management Proceedings, 1(21233).
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