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727 Publications
2021 | Journal Article | LibreCat-ID: 45723
@article{Steinhoff_Zondag_2021, title={Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages}, volume={129}, DOI={10.1016/j.jbusres.2021.02.016}, journal={Journal of Business Research}, author={Steinhoff, Lena and Zondag, M. M.}, year={2021}, pages={70–82} }
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45741
@inproceedings{Alberternst_Steinhoff_Eggert_Giesler_2021, title={Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together}, booktitle={2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg}, author={Alberternst, B. and Steinhoff, Lena and Eggert, A. and Giesler, M.}, year={2021} }
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
@inproceedings{Alberternst_Eggert_Steinhoff_Giesler_2021, title={Understanding and Measuring Consumer Solidarity as a Collective Bond}, booktitle={Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid}, author={Alberternst, B. and Eggert, A. and Steinhoff, Lena and Giesler, M.}, year={2021} }
LibreCat
2021 | Journal Article | LibreCat-ID: 17860
@article{Beverungen_Kundisch_Wünderlich_2021, title={Transforming into a Platform Provider: Strategic Options for Industrial Smart Service Providers}, volume={32}, DOI={10.1108/JOSM-03-2020-0066}, number={4}, journal={Journal of Service Management}, publisher={Emerald Insight}, author={Beverungen, Daniel and Kundisch, Dennis and Wünderlich, Nancy}, year={2021}, pages={507–532} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 21289
@article{Kaimann_Tanneberg_Cox_2021, title={“I will survive”: Online streaming and the chart survival of music tracks}, volume={42}, DOI={10.1002/mde.3226}, number={1}, journal={Managerial and Decision Economics}, author={Kaimann, Daniel and Tanneberg, Ilka and Cox, Joe}, year={2021}, pages={3–20} }
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 46670
@inproceedings{Harrmann_Böhm_Eggert_2021, title={Exploring the paths towards service growth in manufacturing companies}, booktitle={2021 AMA Winter Academic Conference}, author={Harrmann, L. and Böhm, Eva and Eggert, A.}, year={2021} }
LibreCat
2021 | Journal Article | LibreCat-ID: 41338
@article{Salonen_Terho_Böhm_Virtanen_Rajala_2021, title={Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions}, volume={49}, DOI={10.1007/s11747-020-00729-z}, number={1}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Salonen, Anna and Terho, Harri and Böhm, Eva and Virtanen, Ari and Rajala, Risto}, year={2021}, pages={139–163} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 41337
@article{Garnefeld_Krah_Böhm_Gremler_2021, title={Online reviews generated through product testing: can more favorable reviews be enticed with free products?}, volume={49}, DOI={10.1007/s11747-021-00770-6}, number={4}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Garnefeld, Ina and Krah, Tabea and Böhm, Eva and Gremler, Dwayne D.}, year={2021}, pages={703–722} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 46635
@article{Schaefers_Ruffer_Böhm_2021, title={Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration}, volume={93}, DOI={10.1016/j.indmarman.2020.06.002}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Schaefers, Tobias and Ruffer, Stefan and Böhm, Eva}, year={2021}, pages={466–481} }
LibreCat
| DOI
2020 | Conference Paper | LibreCat-ID: 24373
@inproceedings{Krebs_2020, title={Antecedents and Performance Consequences of High-Potential Scheme Use}, volume={1}, number={21233}, booktitle={Academy of Management Proceedings}, author={Krebs, Benjamin}, year={2020} }
LibreCat