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536 Publications


2016 | Journal Article | LibreCat-ID: 4843
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations
M. Steiner, N. Wiegand, A. Eggert, K. Backhaus, International Journal of Research in Marketing (2016) 276--296.
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2016 | Journal Article | LibreCat-ID: 4951
Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.
S. Paluch, N. Wünderlich, Journal of Business Research 69 (2016) 2424--2431.
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2016 | Bachelorsthesis | LibreCat-ID: 3308
Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse
R. Breuer, Monitoring in Franchise-Netzwerken: Eine ökonomische Analyse, Universität Paderborn, 2016.
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2016 | Journal Article | LibreCat-ID: 5152
Organizational Failure in the Aftermath of Institutional Upheaval
K. Thommes, S. Oertel, P. Walgenbach, Organization Studies 37 (2016) 1067–1087.
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2016 | Conference Paper | LibreCat-ID: 4988
Elements of Organizational Identity and the Role of a Firm’s History
K. Thommes, S. Oertel, in: Academy of Management Proceedings, 2016, p. 13754.
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2016 | Journal Article | LibreCat-ID: 4870
Verantwortung macht Sinn: Corporate Social Responsibility
R. Fahr, Personnel Quarterly Vol. 4 (2016).
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2016 | Mastersthesis | LibreCat-ID: 3311
Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden
M. Amedick, Informationsasymmetrien auf dem Spendenmarkt und Möglichkeiten ihrer Reduktion: Eine Prinzipal-Agenten-Perspektive von Online Spenden, Universität Paderborn, 2016.
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2016 | Conference Paper | LibreCat-ID: 4989
Entrepreneurial activity-The impact of childhood
K. Thommes, in: Academy of Management Proceedings, 2016, p. 13740.
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2016 | Journal Article | LibreCat-ID: 4845
Co-management of purchasing and marketing: Why, when and how?
S.M. Wagner, A. Eggert, Industrial Marketing Management (2016) 27--36.
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2016 | Journal Article | LibreCat-ID: 7419
Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.
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