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706 Publications
2015 | Conference Paper | LibreCat-ID: 45748
Eggert A, Steinhoff L, Witte C. You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. In: 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. ; 2015.
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2014 | Report | LibreCat-ID: 350
Kaimann D, Cox J. The Interaction of Signals: A Fuzzy Set Analysis of the Video Game Industry. Universität Paderborn; 2014.
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| Files available
2014 | Dissertation | LibreCat-ID: 352
Scheel F. The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments. Universität Paderborn; 2014.
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| Files available
2014 | Conference Abstract | LibreCat-ID: 3538
Rötzmeier-Keuper J, Wünderlich N. Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability. In: Proceedings of the 39th Annual Macromarketing Conference. ; 2014.
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2014 | Conference Abstract | LibreCat-ID: 3541
Rötzmeier-Keuper J, Wünderlich N. Interdependent Relationships Between and among Service Providers and Customer Collectives. In: Proceedings of the AMA SERVSIG International Service Research Conference. ; 2014.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7725
Eggert A, Böhm E, Cramer C. Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms. In: 2015 AMA Winter Marketing Educators’ Conference Proceedings. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7727
Kanuri V, Münkhoff E, Scheer LK. Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? In: ISBM 2014 Academic Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7728
Eggert A, Haas A, Terho H, Ulaga W, Münkhoff E. Selling value in business markets: Why a powerful idea often fails. In: ISBM 2014 Academic Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7729
Ritter T, Eggert A, Münkhoff E, Ulaga W. The corporate marketing department - Between value and vanish. In: ISBM 2014 Academic Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7730
Eggert A, Münkhoff E, Thiesbrummel C. Service transition: A viable option for manufacturing companies with declining financial performance? In: Proceedings of the 43rd European Marketing Academy (EMAC) Conference. ; 2014.
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2014 | Conference Paper | LibreCat-ID: 7731
Terho H, Eggert A, Ulaga W, Haas A. Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. In: 2014 AMA Winter Marketing Educators’ Proceedings. ; 2014.
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2014 | Journal Article | LibreCat-ID: 5714
Schumann JH, Wünderlich N, Evanschitzky H. Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing. 2014;90(1):111-118.
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2014 | Journal Article | LibreCat-ID: 444
Mir Djawadi B, Fahr R, Turk F. Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change. Value in Health. 2014;(8):814-822. doi:10.1016/j.jval.2014.08.2669
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| Files available
| DOI
2014 | Journal Article | LibreCat-ID: 4850
Eggert A, Hogreve J, Ulaga W, Muenkhoff E. Revenue and profit implications of industrial service strategies. Journal of Service Research. 2014;(1):23--39.
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2014 | Journal Article | LibreCat-ID: 4872
Djawadi BM, Fahr R, Turk F. “Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change.” Value in Health. 2014;17(8):814-822.
LibreCat
2014 | Report | LibreCat-ID: 4922
Janssen E, Fahr R. The Wage Effects of Social Norms-Evidence of Deviations from Peers’ Body Mass in Europe.; 2014.
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2014 | Journal Article | LibreCat-ID: 4970
Thommes K, Faure M, Heine K. The internal market and the consumer: what consumers actually choose. Colum J Eur L. 2014:47.
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2014 | Journal Article | LibreCat-ID: 4971
Thommes K, Akkerman A, Torenvlied R, Born M. The dark side of solidarity: social norms and social relations in the aftermath of strikes. Industrial relations journal. 2014;(4):348--367.
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2014 | Journal Article | LibreCat-ID: 7426
Schneider M, Eggert A. Embracing complex causality with the QCA method: An invitation. Journal of Business Market Management. 2014;7(1):312–328.
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2014 | Journal Article | LibreCat-ID: 7428
Eggert A, Thiesbrummel C, Deutscher C. Differential effects of product and service innovations on the financial performance of industrial firms. Journal of Business Market Management. 2014;7(3):380-405.
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