Please note that LibreCat no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
706 Publications
2015 | Conference Paper | LibreCat-ID: 45748
Eggert, A., Steinhoff, L., & Witte, C. (2015). You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty. 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago. 2015 AMA Summer Marketing Educators’ Conference Proceedings, Chicago.
LibreCat
2014 | Report | LibreCat-ID: 350
Kaimann, D., & Cox, J. (2014). The Interaction of Signals: A Fuzzy set Analysis of the Video Game Industry. Universität Paderborn.
LibreCat
| Files available
2014 | Dissertation | LibreCat-ID: 352
Scheel, F. (2014). The Economics of Individual Behavior in Competitive Environments: Empirical Evidence from Real-Life Tournaments. Universität Paderborn.
LibreCat
| Files available
2014 | Conference Abstract | LibreCat-ID: 3538
Rötzmeier-Keuper, J., & Wünderlich, N. (2014). Customer collectives in healthcare: The transformative potential of service to overcome consumer vulnerability. In Proceedings of the 39th Annual Macromarketing Conference. London, GB.
LibreCat
2014 | Conference Abstract | LibreCat-ID: 3541
Rötzmeier-Keuper, J., & Wünderlich, N. (2014). Interdependent Relationships Between and among Service Providers and Customer Collectives. In Proceedings of the AMA SERVSIG International Service Research Conference. Thessaloniki, GR.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7725
Eggert, A., Böhm, E., & Cramer, C. (2014). Stock Market Reactions to Customer Service Outsourcing in Manufacturing Firms. In 2015 AMA Winter Marketing Educators’ Conference Proceedings.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7727
Kanuri, V., Münkhoff, E., & Scheer, L. K. (2014). Service transition versus service infusion: Different pathways to success for service-oriented manufacturers? In ISBM 2014 Academic Conference.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7728
Eggert, A., Haas, A., Terho, H., Ulaga, W., & Münkhoff, E. (2014). Selling value in business markets: Why a powerful idea often fails. In ISBM 2014 Academic Conference.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7729
Ritter, T., Eggert, A., Münkhoff, E., & Ulaga, W. (2014). The corporate marketing department - Between value and vanish. In ISBM 2014 Academic Conference.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7730
Eggert, A., Münkhoff, E., & Thiesbrummel, C. (2014). Service transition: A viable option for manufacturing companies with declining financial performance? In Proceedings of the 43rd European Marketing Academy (EMAC) Conference.
LibreCat
2014 | Conference Paper | LibreCat-ID: 7731
Terho, H., Eggert, A., Ulaga, W., & Haas, A. (2014). Overcoming Roadblocks to Value-Based Selling: Aligning Organizational Support With Sales Force Activities. In 2014 AMA Winter Marketing Educators’ Proceedings.
LibreCat
2014 | Journal Article | LibreCat-ID: 5714
Schumann, J. H., Wünderlich, N., & Evanschitzky, H. (2014). Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits. Journal of Retailing, 90(1), 111–118.
LibreCat
2014 | Journal Article | LibreCat-ID: 444
Mir Djawadi, B., Fahr, R., & Turk, F. (2014). Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change. Value in Health, (8), 814–822. https://doi.org/10.1016/j.jval.2014.08.2669
LibreCat
| Files available
| DOI
2014 | Journal Article | LibreCat-ID: 4850
Eggert, A., Hogreve, J., Ulaga, W., & Muenkhoff, E. (2014). Revenue and profit implications of industrial service strategies. Journal of Service Research, (1), 23--39.
LibreCat
2014 | Journal Article | LibreCat-ID: 4872
Djawadi, B. M., Fahr, R., & Turk, F. (2014). “Conceptual Model and Economic Experiments to Explain Nonpersistence and Enable Mechanism Designs Fosterin Behavioral Change.” Value in Health, 17(8), 814–822.
LibreCat
2014 | Report | LibreCat-ID: 4922
Janssen, E., & Fahr, R. (2014). The Wage Effects of Social Norms-Evidence of Deviations from Peers’ Body Mass in Europe.
LibreCat
2014 | Journal Article | LibreCat-ID: 4970
Thommes, K., Faure, M., & Heine, K. (2014). The internal market and the consumer: what consumers actually choose. Colum. J. Eur. L., 47.
LibreCat
2014 | Journal Article | LibreCat-ID: 4971
Thommes, K., Akkerman, A., Torenvlied, R., & Born, M. (2014). The dark side of solidarity: social norms and social relations in the aftermath of strikes. Industrial Relations Journal, (4), 348--367.
LibreCat
2014 | Journal Article | LibreCat-ID: 7426
Schneider, M., & Eggert, A. (2014). Embracing complex causality with the QCA method: An invitation. Journal of Business Market Management, 7(1), 312–328.
LibreCat
2014 | Journal Article | LibreCat-ID: 7428
Eggert, A., Thiesbrummel, C., & Deutscher, C. (2014). Differential effects of product and service innovations on the financial performance of industrial firms. Journal of Business Market Management, 7(3), 380–405.
LibreCat