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131 Publications
2010 | Conference Paper | LibreCat-ID: 7810
Do Referral Reward Programs Enhance Customer Loyalty? – Results of a Propensity Score Matching Study
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
LibreCat
I. Garnefeld, S. Helm, A. Eggert, S. Tax, in: Proceedings of the 2010 AMA Summer Marketing Educators’ Conference, 2010.
2010 | Conference Paper | LibreCat-ID: 7846
Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the 2nd ISBM Workshop at Harvard Business School, 2010.
2010 | Conference Paper | LibreCat-ID: 7853
Corporate Reputation and Customers’ Value Perceptions: A Dynamic Analysis
B. Frick, A. Eggert, J. Hogreve, in: Proceedings of the 39th EMAC Conference, 2010.
LibreCat
B. Frick, A. Eggert, J. Hogreve, in: Proceedings of the 39th EMAC Conference, 2010.
2010 | Conference Paper | LibreCat-ID: 7854
Industrial Services, Product Innovations, and Firm Profitability – A Longitudinal Analysis
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
LibreCat
A. Eggert, J. Hogreve, W. Ulaga, E. Münkhoff, in: Proceedings of the Frontiers Pre-Conference on Service and Solution Innovation, 2010.
2010 | Conference Paper | LibreCat-ID: 7855
Exploring the Effects of Referral Reward Programs on Satisfied and Dissatisfied Customers
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
LibreCat
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: Proceedings of the 2010 AMA Winter Marketing Educators’ Conference, 2010.
2010 | Journal Article | LibreCat-ID: 4858
Managing customer share in key supplier relationships
A. Eggert, W. Ulaga, Industrial Marketing Management (2010) 1346--1355.
LibreCat
A. Eggert, W. Ulaga, Industrial Marketing Management (2010) 1346--1355.
2010 | Journal Article | LibreCat-ID: 4859
Creating and appropriating value in collaborative relationships
S.M. Wagner, A. Eggert, E. Lindemann, Journal of Business Research (2010) 840--848.
LibreCat
S.M. Wagner, A. Eggert, E. Lindemann, Journal of Business Research (2010) 840--848.
2010 | Book Chapter | LibreCat-ID: 4960
Kundenbindung auf Basis des Relationship Value
A. Eggert, I. Garnefeld, in: Handbuch Kundenbindungsmanagement, Gabler, Wiesbaden, 2010, pp. 191–208.
LibreCat
| DOI
A. Eggert, I. Garnefeld, in: Handbuch Kundenbindungsmanagement, Gabler, Wiesbaden, 2010, pp. 191–208.
2009 | Conference Paper | LibreCat-ID: 7857
Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 17th International Colloquium in Relationship Marketing, 2009.
LibreCat
A. Eggert, J. Henseler, S. Hollmann, in: Proceedings of the 17th International Colloquium in Relationship Marketing, 2009.
2009 | Conference Paper | LibreCat-ID: 7866
Can Successful Customer Acquisition Hurt the Existing Customer Base?
D. Woisetschläger, I. Garnefeld, A. Eggert, in: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.
LibreCat
D. Woisetschläger, I. Garnefeld, A. Eggert, in: Proceedings of the 2009 AMA Summer Marketing Educators’ Conference, 2009.