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131 Publications
2008 | Book Chapter | LibreCat-ID: 7443
Linking Customer Value to Customer Share in Business Relationship
W. Ulaga, A. Eggert, in: A. Woodside, F. Golfetto, M. Gibbert (Eds.), Creating and Managing Superior Customer Value, 2008, pp. 221–247.
LibreCat
W. Ulaga, A. Eggert, in: A. Woodside, F. Golfetto, M. Gibbert (Eds.), Creating and Managing Superior Customer Value, 2008, pp. 221–247.
2007 | Journal Article | LibreCat-ID: 4863
Kundenbindung durch Weiterempfehlung? Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden.
A. Eggert, S. Helm, I. Garnefeld, Marketing ZfP (2007) 233--246.
LibreCat
A. Eggert, S. Helm, I. Garnefeld, Marketing ZfP (2007) 233--246.
2006 | Journal Article | LibreCat-ID: 4864
Value-based differentiation in business relationships: Gaining and sustaining key supplier status
W. Ulaga, A. Eggert, Journal of Marketing (2006) 119--136.
LibreCat
W. Ulaga, A. Eggert, Journal of Marketing (2006) 119--136.
2006 | Journal Article | LibreCat-ID: 4868
Relationship value and relationship quality: Broadening the Nomological Network of Business-to-Business Relationships.
W. Ulaga, A. Eggert, European Journal of Marketing 40 (2006) 311–327.
LibreCat
| DOI
W. Ulaga, A. Eggert, European Journal of Marketing 40 (2006) 311–327.
2006 | Journal Article | LibreCat-ID: 7432
Value Creation in the Relationship Lifecycle: A Quasi-Longitudinal Analysis
A. Eggert, W. Ulaga, F. Schultz, Industrial Marketing Management 35 (2006) 20–27.
LibreCat
A. Eggert, W. Ulaga, F. Schultz, Industrial Marketing Management 35 (2006) 20–27.
2005 | Journal Article | LibreCat-ID: 4869
Value creation in the relationship life cycle: A quasi-longitudinal analysis
A. Eggert, W. Ulaga, F. Schultz, Industrial Marketing Management 35 (2005) 20–27.
LibreCat
| DOI
A. Eggert, W. Ulaga, F. Schultz, Industrial Marketing Management 35 (2005) 20–27.
2005 | Journal Article | LibreCat-ID: 4876
The Dynamic Nature of Value in Business Markets: New versus ongoing Supplier Relationships.
W. Ulaga, J.-L. Arrègle, A. Eggert, Finanza Marketing E Produzione (2005).
LibreCat
W. Ulaga, J.-L. Arrègle, A. Eggert, Finanza Marketing E Produzione (2005).
2005 | Journal Article | LibreCat-ID: 4890
Relationship Value in Business Markets: The Construct and Its Dimensions
W. Ulaga, A. Eggert, Journal of Business-to-Business Marketing 12 (2005) 73–99.
LibreCat
| DOI
W. Ulaga, A. Eggert, Journal of Business-to-Business Marketing 12 (2005) 73–99.
2005 | Book (Editor) | LibreCat-ID: 4924
Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele.
F. Bliemel, A. Eggert, G. Fassott, eds., Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele., 2005.
LibreCat
F. Bliemel, A. Eggert, G. Fassott, eds., Handbuch PLS-Pfad¬modellierung: Methoden, Anwendung, Praxisbeispiele., 2005.
2005 | Book Chapter | LibreCat-ID: 7447
Die PLS-Pfadmodellierung: Mehr als eine Alternative zur Kovarianzstrukturanalyse
F. Bliemel, A. Eggert, G. Fassott, J. Henseler, in: F. Bliemel, A. Eggert, G. Fassott, J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, Schäffer-Poeschel, Stuttgart, 2005, pp. 9–16.
LibreCat
F. Bliemel, A. Eggert, G. Fassott, J. Henseler, in: F. Bliemel, A. Eggert, G. Fassott, J. Henseler (Eds.), Handbuch PLS-Pfadmodellierung: Methoden, Anwendung, Praxisbeispiele, Schäffer-Poeschel, Stuttgart, 2005, pp. 9–16.