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3621 Publications
2015 | Conference Paper | LibreCat-ID: 230
T. John and D. Kundisch, “Why Fit Leads to Surprise: An Extension of Cognitive Fit Theory to Creative Problems,” in Proceedings of the 36th International Conference on Information Systems (ICIS), Fort Worth, USA, Fort Worth, USA, 2015.
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| Files available
2015 | Conference Paper | LibreCat-ID: 7722
A. Eggert, L. Steinhoff, and C. Witte, “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty,” in 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7723
C. Cramer, E. Böhm, and A. Eggert, “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms,” in Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 7724
L. Feider, I. Garnefeld, and E. Böhm, “Threatening customers not to return – An effective strategy for online retailers?,” in Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 5678 | 
G. Rauchecker and G. Schryen, “High-Performance Computing for Scheduling Decision Support: A Parallel Depth-First Search Heuristic,” in Australasian Conference on Information Systems, 2015, pp. 1–13.
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| Files available
2015 | Journal Article | LibreCat-ID: 5679 |
T. Püschel, G. Schryen, D. Hristova, and D. Neumann, “Revenue Management for Cloud Computing Providers: Decision Models for Service Admission Control under Non-probabilistic Uncertainty,” European Journal of Operational Research, vol. 244, no. 2, pp. 637–647, 2015.
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| Files available
2015 | Journal Article | LibreCat-ID: 5701
N. Wünderlich et al., “Futurizing” Smart Service: Implications for Service Researchers and Managers.,” Journal of Services Marketing, vol. 29, no. 6/7, pp. 442–447, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5703
A. Gustafsson et al., “Conducting Service Research that Matters.,” Journal of Services Marketing, vol. 29, no. 6/7, pp. 425–429, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5704
A. Scherer, N. Wünderlich, and F. Von Wangenheim, “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.,” MIS Quarterly, vol. 39, no. 1, pp. 177–200, 2015.
LibreCat
2015 | Journal Article | LibreCat-ID: 5705
E. Breugelmans et al., “Advancing Research on Loyalty Programs: A Future Research Agenda.,” Marketing Letters, vol. 26, no. 2, pp. 127–139, 2015.
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