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3621 Publications
2015 | Conference Paper | LibreCat-ID: 230
John, Thomas, and Dennis Kundisch. “Why Fit Leads to Surprise: An Extension of Cognitive Fit Theory to Creative Problems.” Proceedings of the 36th International Conference on Information Systems (ICIS), Fort Worth, USA, 2015.
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2015 | Conference Paper | LibreCat-ID: 7722
Eggert, A., et al. “ You Might Want to Engage Your Customers, But Choose Them Wisely: The Mixed Effects of Company-Initiated Customer Engagement on Customer Loyalty.” 2015 AMA Summer Marketing Educators’ Conference Proceedings, 2015.
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2015 | Conference Paper | LibreCat-ID: 7723
Cramer, C., et al. “Stock Market Reactions to Business Service Outsourcing in Manufacturing Firms.” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
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2015 | Conference Paper | LibreCat-ID: 7724
Feider, L., et al. “Threatening Customers Not to Return – An Effective Strategy for Online Retailers?” Proceedings of the 44th European Marketing Academy (EMAC) Conference, 2015.
LibreCat
2015 | Conference Paper | LibreCat-ID: 5678 | 
Rauchecker, Gerhard, and Guido Schryen. “High-Performance Computing for Scheduling Decision Support: A Parallel Depth-First Search Heuristic.” Australasian Conference on Information Systems, 2015, pp. 1–13.
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2015 | Journal Article | LibreCat-ID: 5679 |
Püschel, Tim, et al. “Revenue Management for Cloud Computing Providers: Decision Models for Service Admission Control under Non-Probabilistic Uncertainty.” European Journal of Operational Research, vol. 244, no. 2, Elsevier, 2015, pp. 637–47.
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2015 | Journal Article | LibreCat-ID: 5701
Wünderlich, Nancy, et al. “Futurizing” Smart Service: Implications for Service Researchers and Managers.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 442–47.
LibreCat
2015 | Journal Article | LibreCat-ID: 5703
Gustafsson, Anders, et al. “Conducting Service Research That Matters.” Journal of Services Marketing, vol. 29, no. 6/7, Emerald Group Publishing Limited, 2015, pp. 425–29.
LibreCat
2015 | Journal Article | LibreCat-ID: 5704
Scherer, Anne, et al. “The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention.” MIS Quarterly, vol. 39, no. 1, MIS RC, 2015, pp. 177–200.
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2015 | Journal Article | LibreCat-ID: 5705
Breugelmans, Els, et al. “Advancing Research on Loyalty Programs: A Future Research Agenda.” Marketing Letters, vol. 26, no. 2, Springer, 2015, pp. 127–39.
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