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3837 Publications
2011 | Conference Paper | LibreCat-ID: 2777
Herrmann P, Kundisch D. Partizipieren statt konsumieren, oder: Lohnt sich Engagement in Q&A-Communities? In: Wirtschaftsinformatik Proceedings. ; 2011:1022-1031.
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2011 | Journal Article | LibreCat-ID: 20877
Sievers S, Homburg C, Lorenz M. Unternehmensbewertung in Deutschland: Verfahren, Finanzplanung und Kapitalkostenermittlung. Controlling & Management Review (VHB-JOURQUAL 3 Ranking D). 2011. doi:10.1007/s12176-011-0096-5
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2011 | Journal Article | LibreCat-ID: 22919
Müller J, Sureth-Sloane C. Marktnahe Bewertung von Unternehmen nach der Erbschaftsteuerreform? Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung. 2011;63(13):45-83. doi:10.1007/bf03372991
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2011 | Conference Paper | LibreCat-ID: 7746
Terho H, Haas A, Eggert A, Ulaga W. ‘It’s Almost Like Taking the Sales out of Selling’: Conceptualizing Value-Based Selling in Business Markets. In: 2011 AMA Summer Marketing Educators’ Proceedings. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7747
Eggert A, Münkhoff E, Thiesbrummel C. Service orientation of manufacturing companies: A necessary or sufficient condition for firm profitability? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7802
Doescher K, Hogreve J, Eggert A. Embracing the complexity of recovery management in business-to-business relationships. In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7803
Garnefeld I, Helm S, Eggert A, Tax S. All or Nothing at All – Referral Reward Programs, Customer Retention and Reward Size. In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
LibreCat
2011 | Conference Paper | LibreCat-ID: 7804
Münkhoff E, Garnefeld I, Bruns A. Time extension of sales promotions – How do customers react? In: Proceedings of the 40th European Marketing Academy (EMAC) Conference. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7805
Eggert A, Hogreve J, Ulaga W, Münkhoff E. Assessing the long-term effect of industrial services on firm profitability: The moderating impact of product innovations. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.
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2011 | Conference Paper | LibreCat-ID: 7806
Eggert A, Garnefeld I, Steinhoff L. Identifying Valence as a Contingency Variable for the Primacy-Recency-Controversy. In: 2011 AMA Winter Marketing Educators’ Proceedings. ; 2011.
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