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3431 Publications
2021 | Journal Article | LibreCat-ID: 45724
Henderson CM, Steinhoff L, Harmeling CM, Palmatier RW. Customer Inertia Marketing. Journal of the Academy of Marketing Science. 2021;49(2):350-373. doi:http://dx.doi.org/10.1007/s11747-020-00744-0
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45725
Kim JJ, Steinhoff L, Palmatier RW. An Emerging Theory of Loyalty Program Dynamics. Journal of the Academy of Marketing Science. 2021;49(1):71-95. doi:10.1007/s11747-020-00719-1
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45722
Steinhoff L, Palmatier RW. Commentary: Opportunities and Challenges of Technology in Relationship Marketing. Australasian Marketing Journal. 2021;29(2):111-117. doi:https://doi.org/10.1016/j.ausmj.2020.07.003
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| DOI
2021 | Journal Article | LibreCat-ID: 45723
Steinhoff L, Zondag MM. Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages. Journal of Business Research. 2021;129:70-82. doi:10.1016/j.jbusres.2021.02.016
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| DOI
2021 | Conference Paper | LibreCat-ID: 45741
Alberternst B, Steinhoff L, Eggert A, Giesler M. Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together. In: 2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg. ; 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
Alberternst B, Eggert A, Steinhoff L, Giesler M. Understanding and Measuring Consumer Solidarity as a Collective Bond. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid. ; 2021.
LibreCat
2021 | Conference Paper | LibreCat-ID: 22218
Krauter S, Böcker J, Freitag C, et al. Projekt Art-D Grids: Nachhaltige und stabile Microgrids in Afrika - eine Plattform für Forschung und Lehre für die Entwicklung. In: Tagungsband des 36. PV-Symposiums, 18.-26 Mai 2021. Conexio; 2021:305-309.
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| Files available
2021 | Book | LibreCat-ID: 50722
Kiepe K. Stellen Und Ausbildung Der Betrieblichen Ausbilder:Innen. Grundannahmen, Transformationsprozesse, Reformdiskurse. Logos; 2021.
LibreCat
2021 | Journal Article | LibreCat-ID: 50804
Kiepe K, Gallas R, Rüdebusch G. Verstetigung eines Fortbildungsansatzes zu nachhaltigem Wirtschaften und Ausbilden. Berufsbildung in Wissenschaft und Praxis. 2021;50 (3)(3):30-31.
LibreCat
2021 | Journal Article | LibreCat-ID: 49870
Graßl B, Giese H. Überwälzung von Digitalsteuern. beck.digitax. 2021;(1):13-21.
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