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3431 Publications
2021 | Journal Article | LibreCat-ID: 45724
@article{Henderson_Steinhoff_Harmeling_Palmatier_2021, title={Customer Inertia Marketing}, volume={49}, DOI={http://dx.doi.org/10.1007/s11747-020-00744-0}, number={2}, journal={Journal of the Academy of Marketing Science}, author={Henderson, C. M. and Steinhoff, Lena and Harmeling, C. M. and Palmatier, R. W.}, year={2021}, pages={350–373} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45725
@article{Kim_Steinhoff_Palmatier_2021, title={An Emerging Theory of Loyalty Program Dynamics}, volume={49}, DOI={10.1007/s11747-020-00719-1}, number={1}, journal={Journal of the Academy of Marketing Science}, author={Kim, J. J. and Steinhoff, Lena and Palmatier, R. W.}, year={2021}, pages={71–95} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45722
@article{Steinhoff_Palmatier_2021, title={Commentary: Opportunities and Challenges of Technology in Relationship Marketing}, volume={29}, DOI={https://doi.org/10.1016/j.ausmj.2020.07.003}, number={2}, journal={Australasian Marketing Journal}, author={Steinhoff, Lena and Palmatier, R. W.}, year={2021}, pages={111–117} }
LibreCat
| DOI
2021 | Journal Article | LibreCat-ID: 45723
@article{Steinhoff_Zondag_2021, title={Loyalty Programs as Travel Companions: Complementary Service Features across Customer Journey Stages}, volume={129}, DOI={10.1016/j.jbusres.2021.02.016}, journal={Journal of Business Research}, author={Steinhoff, Lena and Zondag, M. M.}, year={2021}, pages={70–82} }
LibreCat
| DOI
2021 | Conference Paper | LibreCat-ID: 45741
@inproceedings{Alberternst_Steinhoff_Eggert_Giesler_2021, title={Consumer Solidarity: A Social-System Perspective on the Glue that Holds Society Together}, booktitle={2021 AMA Winter Marketing Educators’ Conference Proceedings, St. Petersburg}, author={Alberternst, B. and Steinhoff, Lena and Eggert, A. and Giesler, M.}, year={2021} }
LibreCat
2021 | Conference Paper | LibreCat-ID: 45740
@inproceedings{Alberternst_Eggert_Steinhoff_Giesler_2021, title={Understanding and Measuring Consumer Solidarity as a Collective Bond}, booktitle={Proceedings of the 50th European Marketing Academy (EMAC) Conference, Madrid}, author={Alberternst, B. and Eggert, A. and Steinhoff, Lena and Giesler, M.}, year={2021} }
LibreCat
2021 | Conference Paper | LibreCat-ID: 22218
@inproceedings{Krauter_Böcker_Freitag_Hehenkamp_Hilleringmann_Temmen_Klaus_Rohrer_Lehmann_2021, place={Pforzheim}, title={Projekt Art-D Grids: Nachhaltige und stabile Microgrids in Afrika - eine Plattform für Forschung und Lehre für die Entwicklung}, booktitle={Tagungsband des 36. PV-Symposiums, 18.-26 Mai 2021}, publisher={Conexio}, author={Krauter, Stefan and Böcker, Joachim and Freitag, Christine and Hehenkamp, Burkhard and Hilleringmann, Ulrich and Temmen, Katrin and Klaus, Tobias and Rohrer, Nicolaus and Lehmann, Sven}, year={2021}, pages={305–309} }
LibreCat
| Files available
2021 | Book | LibreCat-ID: 50722
@book{Kiepe_2021, place={Berlin}, title={Stellen und Ausbildung der betrieblichen Ausbilder:innen. Grundannahmen, Transformationsprozesse, Reformdiskurse}, publisher={Logos}, author={Kiepe, Karina}, year={2021} }
LibreCat
2021 | Journal Article | LibreCat-ID: 50804
@article{Kiepe_Gallas_Rüdebusch_2021, title={Verstetigung eines Fortbildungsansatzes zu nachhaltigem Wirtschaften und Ausbilden}, volume={50 (3)}, number={3}, journal={Berufsbildung in Wissenschaft und Praxis}, author={Kiepe, Karina and Gallas, Ricarda and Rüdebusch, Gerrit}, year={2021}, pages={30–31} }
LibreCat
2021 | Journal Article | LibreCat-ID: 49870
@article{Graßl_Giese_2021, title={Überwälzung von Digitalsteuern}, number={1}, journal={beck.digitax}, author={Graßl, Benjamin and Giese, Henning}, year={2021}, pages={13–21} }
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