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3635 Publications
2016 | Journal Article | LibreCat-ID: 4839
Steiner, M., Eggert, A., Ulaga, W., & Backhaus, K. (2016). Do customized service packages impede value capture in industrial markets? Journal of the Academy of Marketing Science, (2), 151--165.
LibreCat
2016 | Journal Article | LibreCat-ID: 4842
Boehm, E., Backhaus, C., Eggert, A., & Cummins, T. (2016). Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective. Journal of Strategic Contracting and Negotiation, (1–2), 128--149.
LibreCat
2016 | Journal Article | LibreCat-ID: 4843
Steiner, M., Wiegand, N., Eggert, A., & Backhaus, K. (2016). Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations. International Journal of Research in Marketing, (2), 276--296.
LibreCat
2016 | Journal Article | LibreCat-ID: 4845
Wagner, S. M., & Eggert, A. (2016). Co-management of purchasing and marketing: Why, when and how? Industrial Marketing Management, 27--36.
LibreCat
2016 | Journal Article | LibreCat-ID: 4870
Fahr, R. (2016). Verantwortung macht Sinn: Corporate Social Responsibility. Personnel Quarterly Vol. 4.
LibreCat
2016 | Journal Article | LibreCat-ID: 4951
Paluch, S., & Wünderlich, N. (2016). Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings. Journal of Business Research, 69(7), 2424--2431.
LibreCat
2016 | Journal Article | LibreCat-ID: 4967
Born, M., Akkerman, A., & Thommes, K. (2016). Peer influence on protest participation: Communication and trust between co-workers as inhibitors or facilitators of mobilization. Social Science Research, 58--72.
LibreCat
2016 | Conference Paper | LibreCat-ID: 4988
Thommes, K., & Oertel, S. (2016). Elements of Organizational Identity and the Role of a Firm’s History. In Academy of Management Proceedings (p. 13754).
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2016 | Conference Paper | LibreCat-ID: 4989
Thommes, K. (2016). Entrepreneurial activity-The impact of childhood. In Academy of Management Proceedings (p. 13740).
LibreCat
2016 | Journal Article | LibreCat-ID: 7419
Steinhoff, L., & Palmatier, R. W. (2016). Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects. Journal of the Academy of Marketing Science, 44(1), 88–107.
LibreCat
2016 | Conference Paper | LibreCat-ID: 7673
Cramer, C., Böhm, E., & Eggert, A. (2016). The Service Award Paradox. In Proceedings of the 45th European Marketing Academy (EMAC) Conference.
LibreCat
2016 | Conference Paper | LibreCat-ID: 7675
Cramer, C., Böhm, E., & Eggert, A. (2016). Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side. In 2016 AMA Winter Marketing Educators’ Conference Proceeding.
LibreCat
2016 | Conference Paper | LibreCat-ID: 7686
Böhm, E., Backhaus, C., Eggert, A., & Pitsis, T. (2016). Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective. In 2016 AMA Winter Marketing Educators’ Conference Proceedings.
LibreCat
2016 | Working Paper | LibreCat-ID: 8836
Gries, T., & Haake, C.-J. (2016). An Economic Theory of “Destabilization War” (Vol. 95).
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| Files available
2016 | Book Chapter | LibreCat-ID: 8885
Beutner, M., & Schneider, J. (2016). The Project SEEL – Basic information about the context. In M. Beutner (Ed.), Sounds and Audios in E-learning scenarios. Results and Discussions on the basic of the SEEL project (pp. 10–19). Köln.
LibreCat
2016 | Book Chapter | LibreCat-ID: 8887
Beutner, M., & Schneider, J. (2016). The strcture of the SEEL Project. In M. Beutner (Ed.), Sounds and Audios in E-learning scenarios. Results and Discussions on the basis of the SEEl project (pp. 20–32).
LibreCat
2016 | Book Chapter | LibreCat-ID: 8888
Beutner, M., & Schneider, J. (2016). Situation of visual impaired in Germany. In M. Beutner (Ed.), Sounds and Audios in E-learning scenarios. Results and Discussions on the basis of the SEEl project (pp. 34–42). Köln.
LibreCat
2016 | Book Chapter | LibreCat-ID: 8889
Beutner, M. (2016). Quasi-Experimental Design concerning learning with sounds in education. In M. Beutner (Ed.), Sounds and Audios in E-learning scenarios. Results and Discussions on the basis of the SEEl project (pp. 56–64). Köln.
LibreCat
2016 | Book Chapter | LibreCat-ID: 8890
Beutner, M., & Schneider, J. (2016). The general structure of the SEEL Teacher Training Course. In M. Beutner (Ed.), Sounds and Audios in E-learning scenarios. Results and Discussions on the basis of the SEEl project (pp. 64–65). Köln.
LibreCat
2016 | Book Chapter | LibreCat-ID: 8891
Beutner, M. (2016). Insights in the evaluation results of the SEEL Project. In M. Beutner (Ed.), Sounds and Audios in E-learning scenarios. Results and Discussions on the basis of the SEEl project (pp. 81–83). Köln.
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