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3635 Publications


2016 | Journal Article | LibreCat-ID: 4839
Do customized service packages impede value capture in industrial markets?
M. Steiner, A. Eggert, W. Ulaga, K. Backhaus, Journal of the Academy of Marketing Science (2016) 151--165.
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2016 | Journal Article | LibreCat-ID: 4842
Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective
E. Boehm, C. Backhaus, A. Eggert, T. Cummins, Journal of Strategic Contracting and Negotiation (2016) 128--149.
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2016 | Journal Article | LibreCat-ID: 4843
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations
M. Steiner, N. Wiegand, A. Eggert, K. Backhaus, International Journal of Research in Marketing (2016) 276--296.
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2016 | Journal Article | LibreCat-ID: 4845
Co-management of purchasing and marketing: Why, when and how?
S.M. Wagner, A. Eggert, Industrial Marketing Management (2016) 27--36.
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2016 | Journal Article | LibreCat-ID: 4870
Verantwortung macht Sinn: Corporate Social Responsibility
R. Fahr, Personnel Quarterly Vol. 4 (2016).
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2016 | Journal Article | LibreCat-ID: 4951
Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.
S. Paluch, N. Wünderlich, Journal of Business Research 69 (2016) 2424--2431.
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2016 | Journal Article | LibreCat-ID: 4967 LibreCat
 

2016 | Conference Paper | LibreCat-ID: 4988
Elements of Organizational Identity and the Role of a Firm’s History
K. Thommes, S. Oertel, in: Academy of Management Proceedings, 2016, p. 13754.
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2016 | Conference Paper | LibreCat-ID: 4989
Entrepreneurial activity-The impact of childhood
K. Thommes, in: Academy of Management Proceedings, 2016, p. 13740.
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2016 | Journal Article | LibreCat-ID: 7419
Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2016) 88–107.
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2016 | Conference Paper | LibreCat-ID: 7673
The Service Award Paradox
C. Cramer, E. Böhm, A. Eggert, in: Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
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2016 | Conference Paper | LibreCat-ID: 7675
Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side
C. Cramer, E. Böhm, A. Eggert, in: 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
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2016 | Conference Paper | LibreCat-ID: 7686
Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective
E. Böhm, C. Backhaus, A. Eggert, T. Pitsis, in: 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.
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2016 | Working Paper | LibreCat-ID: 8836
An Economic Theory of 'Destabilization War'
T. Gries, C.-J. Haake, An Economic Theory of “Destabilization War,” 2016.
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2016 | Book Chapter | LibreCat-ID: 8885
The Project SEEL – Basic information about the context
M. Beutner, J. Schneider, in: M. Beutner (Ed.), Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basic of the SEEL Project, Köln, 2016, pp. 10–19.
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2016 | Book Chapter | LibreCat-ID: 8887
The strcture of the SEEL Project
M. Beutner, J. Schneider, in: M. Beutner (Ed.), Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEl Project, 2016, pp. 20–32.
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2016 | Book Chapter | LibreCat-ID: 8888
Situation of visual impaired in Germany
M. Beutner, J. Schneider, in: M. Beutner (Ed.), Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEl Project, Köln, 2016, pp. 34–42.
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2016 | Book Chapter | LibreCat-ID: 8889
Quasi-Experimental Design concerning learning with sounds in education
M. Beutner, in: M. Beutner (Ed.), Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEl Project, Köln, 2016, pp. 56–64.
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2016 | Book Chapter | LibreCat-ID: 8890
The general structure of the SEEL Teacher Training Course
M. Beutner, J. Schneider, in: M. Beutner (Ed.), Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEl Project, Köln, 2016, pp. 64–65.
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2016 | Book Chapter | LibreCat-ID: 8891
Insights in the evaluation results of the SEEL Project
M. Beutner, in: M. Beutner (Ed.), Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEl Project, Köln, 2016, pp. 81–83.
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