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3635 Publications
2016 | Journal Article | LibreCat-ID: 4839
Steiner, Michael, Andreas Eggert, Wolfgang Ulaga, and Klaus Backhaus. “Do Customized Service Packages Impede Value Capture in Industrial Markets?” Journal of the Academy of Marketing Science, no. 2 (2016): 151--165.
LibreCat
2016 | Journal Article | LibreCat-ID: 4842
Boehm, Eva, Christof Backhaus, Andreas Eggert, and Tim Cummins. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, no. 1–2 (2016): 128--149.
LibreCat
2016 | Journal Article | LibreCat-ID: 4843
Steiner, Michael, Nico Wiegand, Andreas Eggert, and Klaus Backhaus. “Platform Adoption in System Markets: The Roles of Preference Heterogeneity and Consumer Expectations.” International Journal of Research in Marketing, no. 2 (2016): 276--296.
LibreCat
2016 | Journal Article | LibreCat-ID: 4845
Wagner, Stephan M, and Andreas Eggert. “Co-Management of Purchasing and Marketing: Why, When and How?” Industrial Marketing Management, 2016, 27--36.
LibreCat
2016 | Journal Article | LibreCat-ID: 4870
Fahr, René. “Verantwortung Macht Sinn: Corporate Social Responsibility.” Personnel Quarterly Vol. 4, 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 4951
Paluch, Stefanie, and Nancy Wünderlich. “Contrasting Risk Perceptions of Technology-Based Service Innovations in Inter-Organizational Settings.” Journal of Business Research 69, no. 7 (2016): 2424--2431.
LibreCat
2016 | Journal Article | LibreCat-ID: 4967
Born, Marieke, Agnes Akkerman, and Kirsten Thommes. “Peer Influence on Protest Participation: Communication and Trust between Co-Workers as Inhibitors or Facilitators of Mobilization.” Social Science Research, 2016, 58--72.
LibreCat
2016 | Conference Paper | LibreCat-ID: 4988
Thommes, Kirsten, and Simon Oertel. “Elements of Organizational Identity and the Role of a Firm’s History.” In Academy of Management Proceedings, 13754, 2016.
LibreCat
2016 | Conference Paper | LibreCat-ID: 4989
Thommes, Kirsten. “Entrepreneurial Activity-The Impact of Childhood.” In Academy of Management Proceedings, 13740, 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 7419
Steinhoff, Lena, and Robert W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science 44, no. 1 (2016): 88–107.
LibreCat
2016 | Conference Paper | LibreCat-ID: 7673
Cramer, C, E Böhm, and A Eggert. “The Service Award Paradox.” In Proceedings of the 45th European Marketing Academy (EMAC) Conference, 2016.
LibreCat
2016 | Conference Paper | LibreCat-ID: 7675
Cramer, C, E Böhm, and A Eggert. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side.” In 2016 AMA Winter Marketing Educators’ Conference Proceeding, 2016.
LibreCat
2016 | Conference Paper | LibreCat-ID: 7686
Böhm, E, C Backhaus, A Eggert, and T Pitsis. “Shedding Light on Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” In 2016 AMA Winter Marketing Educators’ Conference Proceedings, 2016.
LibreCat
2016 | Working Paper | LibreCat-ID: 8836
Gries, Thomas, and Claus-Jochen Haake. An Economic Theory of “Destabilization War.” Vol. 95. Working Papers CIE, 2016.
LibreCat
| Files available
2016 | Book Chapter | LibreCat-ID: 8885
Beutner, Marc, and J Schneider. “The Project SEEL – Basic Information about the Context.” In Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basic of the SEEL Project, edited by Marc Beutner, 10–19. Köln, 2016.
LibreCat
2016 | Book Chapter | LibreCat-ID: 8887
Beutner, Marc, and J Schneider. “The Strcture of the SEEL Project.” In Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEl Project, edited by Marc Beutner, 20–32, 2016.
LibreCat
2016 | Book Chapter | LibreCat-ID: 8888
Beutner, Marc, and J Schneider. “Situation of Visual Impaired in Germany.” In Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEl Project, edited by Marc Beutner, 34–42. Köln, 2016.
LibreCat
2016 | Book Chapter | LibreCat-ID: 8889
Beutner, Marc. “Quasi-Experimental Design Concerning Learning with Sounds in Education.” In Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEl Project, edited by Marc Beutner, 56–64. Köln, 2016.
LibreCat
2016 | Book Chapter | LibreCat-ID: 8890
Beutner, Marc, and J Schneider. “The General Structure of the SEEL Teacher Training Course.” In Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEl Project, edited by Marc Beutner, 64–65. Köln, 2016.
LibreCat
2016 | Book Chapter | LibreCat-ID: 8891
Beutner, Marc. “Insights in the Evaluation Results of the SEEL Project.” In Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEl Project, edited by Marc Beutner, 81–83. Köln, 2016.
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