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3621 Publications
2016 | Conference Paper | LibreCat-ID: 46683
Cramer, C., et al. “Understanding Service Awards: Exploit the Bright Side, Avoid the Dark Side (Ausgezeichnet Mit Best Paper Award).” 2016 AMA Winter Academic Conference, Las Vegas, NV, 2016.
LibreCat
2016 | Conference Paper | LibreCat-ID: 46681
Eggert, A., et al. “Business Service Outsourcing in Manufacturing Firms: An Event Study.” International Colloquium on Relationship Marketing (ICRM), Toulouse (Nominiert Für Best Paper Award), 2016.
LibreCat
2016 | Conference Paper | LibreCat-ID: 46682
Cramer, C., et al. “The Service Award Paradox.” 45rd EMAC Annual Conference, Oslo, 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 46663
Böhm, Eva, et al. “Understanding Outcome-Based Contracts: Benefits and Risks from the Buyers’ and Sellers’ Perspective.” Journal of Strategic Contracting and Negotiation, (Ausgezeichnet Mit Best Paper Award), vol. 3, no. 1–2, 2016, pp. 128–49.
LibreCat
2016 | Book Chapter | LibreCat-ID: 46664
Garnefeld, I., et al. “Retourenmanagement zur Steigerung des Kundenwerts.” Kundenwert: Grundlagen – Innovative Konzepte – Praktische Umsetzungen, edited by B. Günther et al., 2nd ed., 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 46640
Böhm, Eva, et al. “Service Transition: A Viable Option for Manufacturing Companies with Deteriorating Financial Performance?” Industrial Marketing Management, vol. 60, no. 1, Elsevier BV, 2016, pp. 101–11, doi:10.1016/j.indmarman.2016.04.007.
LibreCat
| DOI
2016 | Journal Article | LibreCat-ID: 49101
Schmitz, E., and Rüdiger Kabst. “Auf Der Suche Nach Dem Sinn: Corporate Social Responsibility.” PERSONALquartely, vol. 4, 2016.
LibreCat
2016 | Book | LibreCat-ID: 4639
Euler, Dieter, et al. Kommunales Bildungsmanagement - Kernkomponenten Und Gelingensbedingungen. EUSL, 2016.
LibreCat
2016 | Journal Article | LibreCat-ID: 47912
Oll, Josua, et al. “Tackling Complexity in Business and Society Research: The Methodological and Thematic Potential of Factorial Surveys.” Business & Society, vol. 57, no. 1, SAGE Publications, 2016, pp. 26–59, doi:10.1177/0007650316645337.
LibreCat
| DOI
2016 | Journal Article | LibreCat-ID: 4929
Backes-Gellner, Uschi, et al. “Human Resource Management and Radical Innovation: A Fuzzy-Set QCA of US Multinationals in Germany, Switzerland, and the UK.” Journal of Business Economics, no. 7, 2016, pp. 751--772.
LibreCat
2016 | Journal Article | LibreCat-ID: 49476
Trang, S., et al. “Towards an Importance-Performance Analysis of Factors Affecting e-Business Diffusion in the Wood Industry.” Journal of Cleaner Production, vol. 110, 2016, pp. 121–131.
LibreCat
2016 | Journal Article | LibreCat-ID: 49477
Zander, S., et al. “Drivers of Network Governance: A Multitheoretic Perspective with Insights from Case Studies in the German Wood Industry.” Journal of Cleaner Production, vol. 110, 2016, pp. 109–120.
LibreCat
2016 | Journal Article | LibreCat-ID: 47990
Alewell, Dorothea, et al. “Die Wirkungen Des Outsourcings von Personalfunktionen – Ein Überblick Über Verschiedene Theoretische Ansätze Und Entwicklung Eines Umfassenden Wirkungssets/ Effects of the Outsourcing of Personnel Functions – an Overview of Several Theoretical Approaches and Development of a Comprehensive Set of Effects.” Arbeit, vol. 16, no. 4, Walter de Gruyter GmbH, 2016, pp. 282–95, doi:10.1515/arbeit-2007-0404.
LibreCat
| DOI
2016 | Journal Article | LibreCat-ID: 45732
Steinhoff, Lena, and R. W. Palmatier. “Understanding Loyalty Program Effectiveness: Managing Target and Bystander Effects.” Journal of the Academy of Marketing Science, vol. 44, no. 1, 2016, pp. 88–107, doi:10.1007/s11747-014-0405-6.
LibreCat
| DOI
2016 | Conference Paper | LibreCat-ID: 45747
Witte, C., et al. “The Power of Gift Purchases in Strengthening Customer-Company Relationships.” Proceedings of the 45th European Marketing Academy (EMAC) Conference, Oslo, 2016.
LibreCat
2016 | Working Paper | LibreCat-ID: 45754
Steinhoff, Lena, et al. Dynamic Effects of Loyalty Rewards for Contractual Customers, Marketing Science Institute (MSI) Working Paper Series. 2016, pp. 16–121.
LibreCat
| Files available
2016 | Journal Article | LibreCat-ID: 50998
Jahnke, Heike, et al. “Entwicklung, Implementierung Und Evaluation Eines Tagungsportfolios.” Seminar, vol. 22(1), 2016, pp. 82–96.
LibreCat
2016 | Book Chapter | LibreCat-ID: 47954
Beutner, Marc, et al. “Insights in the OER Rating – Database – Structures, Advantages and Challenges.” OER – Quality Standards, Implementation, Sharing and Use. Results and Discussions on the Basis of the EU-StORe Project, edited by Marc Beutner, 2016, pp. 43–50.
LibreCat
| Files available
2016 | Book Chapter | LibreCat-ID: 47945
Beutner, Marc, and Jennifer Nicole Schneider. “Use and Implementation of OERs in Germany.” OER – Quality Standards, Implementation, Sharing and Use. Results and Discussions on the Basis of the EU-StORe Project, edited by Marc Beutner, 2016, pp. 53–61.
LibreCat
| Files available
2016 | Book Chapter | LibreCat-ID: 47934
Beutner, Marc, and Jennifer Nicole Schneider. “Situation of Visual Impaired in Germany.” Sounds and Audios in E-Learning Scenarios. Results and Discussions on the Basis of the SEEL Project, edited by Marc Beutner, 2016, pp. 34–42.
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