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1 Publication


2009 | Book Chapter | LibreCat-ID: 4961
Helm S, Eggert A, Garnefeld I. Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares. In: Handbook of Partial Least Squares. Berlin, Heidelberg: Springer Berlin Heidelberg; 2009:515-534. doi:10.1007/978-3-540-32827-8_23
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