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1 Publication
2009 | Book Chapter | LibreCat-ID: 4961
S. Helm, A. Eggert, and I. Garnefeld, “Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares,” in Handbook of Partial Least Squares, Berlin, Heidelberg: Springer Berlin Heidelberg, 2009, pp. 515–534.
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