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1 Publication
2009 | Book Chapter | LibreCat-ID: 4961
Helm, Sabrina, Andreas Eggert, and Ina Garnefeld. “Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares.” In Handbook of Partial Least Squares, 515–34. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. https://doi.org/10.1007/978-3-540-32827-8_23.
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