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1 Publication
2009 | Book Chapter | LibreCat-ID: 4961
Helm, S., Eggert, A., & Garnefeld, I. (2009). Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares. In Handbook of Partial Least Squares (pp. 515–534). Berlin, Heidelberg: Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-32827-8_23
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