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2009 | Book Chapter | LibreCat-ID: 4961
@inbook{Helm_Eggert_Garnefeld_2009, place={Berlin, Heidelberg}, title={Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares}, DOI={10.1007/978-3-540-32827-8_23}, booktitle={Handbook of Partial Least Squares}, publisher={Springer Berlin Heidelberg}, author={Helm, Sabrina and Eggert, Andreas and Garnefeld, Ina}, year={2009}, pages={515–534} }
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