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2 Publications
2005 | Journal Article | LibreCat-ID: 4890
Relationship Value in Business Markets: The Construct and Its Dimensions
W. Ulaga, A. Eggert, Journal of Business-to-Business Marketing 12 (2005) 73–99.
LibreCat
| DOI
W. Ulaga, A. Eggert, Journal of Business-to-Business Marketing 12 (2005) 73–99.
2003 | Journal Article | LibreCat-ID: 4895
Key Account Managers' Role Within the Value Creation Process of Collaborative Relationships
L. Georges, A. Eggert, Journal of Business-to-Business Marketing 10 (2003) 1–22.
LibreCat
| DOI
L. Georges, A. Eggert, Journal of Business-to-Business Marketing 10 (2003) 1–22.