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2 Publications


2005 | Journal Article | LibreCat-ID: 4890
W. Ulaga and A. Eggert, “Relationship Value in Business Markets: The Construct and Its Dimensions,” Journal of Business-to-Business Marketing, vol. 12, no. 1, pp. 73–99, 2005.
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2003 | Journal Article | LibreCat-ID: 4895
L. Georges and A. Eggert, “Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships,” Journal of Business-to-Business Marketing, vol. 10, no. 4, pp. 1–22, 2003.
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