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2 Publications


2005 | Journal Article | LibreCat-ID: 4890
Ulaga, W., & Eggert, A. (2005). Relationship Value in Business Markets: The Construct and Its Dimensions. Journal of Business-to-Business Marketing, 12(1), 73–99. https://doi.org/10.1300/j033v12n01_04
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2003 | Journal Article | LibreCat-ID: 4895
Georges, L., & Eggert, A. (2003). Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships. Journal of Business-to-Business Marketing, 10(4), 1–22. https://doi.org/10.1300/j033v10n04_01
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