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2 Publications
2005 | Journal Article | LibreCat-ID: 4890
Ulaga W, Eggert A. Relationship Value in Business Markets: The Construct and Its Dimensions. Journal of Business-to-Business Marketing. 2005;12(1):73-99. doi:10.1300/j033v12n01_04
LibreCat
| DOI
2003 | Journal Article | LibreCat-ID: 4895
Georges L, Eggert A. Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships. Journal of Business-to-Business Marketing. 2003;10(4):1-22. doi:10.1300/j033v10n04_01
LibreCat
| DOI