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2 Publications
2005 | Journal Article | LibreCat-ID: 4890
Ulaga, Wolfgang, and Andreas Eggert. “Relationship Value in Business Markets: The Construct and Its Dimensions.” Journal of Business-to-Business Marketing 12, no. 1 (2005): 73–99. https://doi.org/10.1300/j033v12n01_04.
LibreCat
| DOI
2003 | Journal Article | LibreCat-ID: 4895
Georges, Laurent, and Andreas Eggert. “Key Account Managers’ Role Within the Value Creation Process of Collaborative Relationships.” Journal of Business-to-Business Marketing 10, no. 4 (2003): 1–22. https://doi.org/10.1300/j033v10n04_01.
LibreCat
| DOI