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1 Publication
2020 | Journal Article | LibreCat-ID: 41308
@article{Steinhoff_Palmatier_2020, title={Commentary: Opportunities and challenges of technology in relationship marketing}, volume={29}, DOI={10.1016/j.ausmj.2020.07.003}, number={2}, journal={Australasian Marketing Journal}, publisher={SAGE Publications}, author={Steinhoff, Lena and Palmatier, Robert W.}, year={2020}, pages={111–117} }
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