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37 Publications


2018 | Journal Article | LibreCat-ID: 41340
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.
LibreCat | DOI
 

2018 | Journal Article | LibreCat-ID: 48526
Effectuation, entrepreneurs' leadership behaviour, and employee outcomes: a conceptual model
S. Hubner-Benz, M. Baum, International Journal of Entrepreneurial Venturing 10 (2018).
LibreCat | DOI
 

2017 | Journal Article | LibreCat-ID: 47913 LibreCat | DOI
 

2014 | Journal Article | LibreCat-ID: 41296
Understanding loyalty program effectiveness: managing target and bystander effects
L. Steinhoff, R.W. Palmatier, Journal of the Academy of Marketing Science 44 (2014) 88–107.
LibreCat | DOI
 

2014 | Journal Article | LibreCat-ID: 47906
Are we on track with sustainability literacy?
R. Hahn, D. Reimsbach, Journal of Global Responsibility 5 (2014) 55–67.
LibreCat | DOI
 

2013 | Journal Article | LibreCat-ID: 47907 LibreCat | DOI
 
 

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