I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
I. Garnefeld, E. Böhm, L. Klimke, A. Oestreich, Journal of the Academy of Marketing Science 46 (2018) 1133–1147.
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Journal Article
| Published
| English
Author
Garnefeld, Ina;
Böhm, EvaLibreCat 
;
Klimke, Lena;
Oestreich, Andrea
;
Klimke, Lena;
Oestreich, AndreaPublishing Year
Journal Title
Journal of the Academy of Marketing Science
Volume
46
Issue
6
Page
1133-1147
LibreCat-ID
Cite this
Garnefeld I, Böhm E, Klimke L, Oestreich A. I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science. 2018;46(6):1133-1147. doi:10.1007/s11747-018-0600-y
Garnefeld, I., Böhm, E., Klimke, L., & Oestreich, A. (2018). I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions. Journal of the Academy of Marketing Science, 46(6), 1133–1147. https://doi.org/10.1007/s11747-018-0600-y
@article{Garnefeld_Böhm_Klimke_Oestreich_2018, title={I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions}, volume={46}, DOI={10.1007/s11747-018-0600-y}, number={6}, journal={Journal of the Academy of Marketing Science}, publisher={Springer Science and Business Media LLC}, author={Garnefeld, Ina and Böhm, Eva and Klimke, Lena and Oestreich, Andrea}, year={2018}, pages={1133–1147} }
Garnefeld, Ina, Eva Böhm, Lena Klimke, and Andrea Oestreich. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science 46, no. 6 (2018): 1133–47. https://doi.org/10.1007/s11747-018-0600-y.
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, “I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions,” Journal of the Academy of Marketing Science, vol. 46, no. 6, pp. 1133–1147, 2018, doi: 10.1007/s11747-018-0600-y.
Garnefeld, Ina, et al. “I Thought It Was over, but Now It Is Back: Customer Reactions to Ex Post Time Extensions of Sales Promotions.” Journal of the Academy of Marketing Science, vol. 46, no. 6, Springer Science and Business Media LLC, 2018, pp. 1133–47, doi:10.1007/s11747-018-0600-y.
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