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63 Publications


2014 | Journal Article | LibreCat-ID: 41296
Steinhoff L, Palmatier RW. Understanding loyalty program effectiveness: managing target and bystander effects. Journal of the Academy of Marketing Science. 2014;44(1):88-107. doi:10.1007/s11747-014-0405-6
LibreCat | DOI
 

2014 | Journal Article | LibreCat-ID: 45595
Kesternich M, Lange A, Sturm B. The impact of burden sharing rules on the voluntary provision of public goods. Journal of Economic Behavior and Organization. 2014;105:107-123. doi:10.1016/j.jebo.2014.04.024
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2013 | Journal Article | LibreCat-ID: 47907
Reimsbach D. Pro forma earnings disclosure: the effects of non-GAAP earnings and earnings-before on investors’ information processing. Journal of Business Economics. 2013;84(4):479-515. doi:10.1007/s11573-013-0688-y
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