Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search
D. Schlangenotto, D. Kundisch, N. Wünderlich, Electronic Markets 28 (2018) 407–421.
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Journal Article
| Published
| English
Department
Publishing Year
Journal Title
Electronic Markets
Volume
28
Issue
4
Page
407-421
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Cite this
Schlangenotto D, Kundisch D, Wünderlich N. Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search. Electronic Markets. 2018;28(4):407-421.
Schlangenotto, D., Kundisch, D., & Wünderlich, N. (2018). Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search. Electronic Markets, 28(4), 407–421.
@article{Schlangenotto_Kundisch_Wünderlich_2018, title={Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search}, volume={28}, number={4}, journal={Electronic Markets}, author={Schlangenotto, Darius and Kundisch, Dennis and Wünderlich, Nancy}, year={2018}, pages={407–421} }
Schlangenotto, Darius, Dennis Kundisch, and Nancy Wünderlich. “Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search.” Electronic Markets 28, no. 4 (2018): 407–21.
D. Schlangenotto, D. Kundisch, and N. Wünderlich, “Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search,” Electronic Markets, vol. 28, no. 4, pp. 407–421, 2018.
Schlangenotto, Darius, et al. “Is Paid Search Overrated? When Bricks-and-Mortar-Only Retailers Should Not Use Paid Search.” Electronic Markets, vol. 28, no. 4, 2018, pp. 407–21.
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