3 Publications
2025 | Conference Paper | LibreCat-ID: 59589
Horsthemke J, Böhm E. Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management. In: Proceedings of the 2025 AMA Winter Academic Conference. American Marketing Association; 2025:840–843.
LibreCat
2025 | Conference Abstract | LibreCat-ID: 62154
Horsthemke J, Böhm E. Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior? In: Proceedings of the 2025 AMS 25th World Marketing Congress. ; 2025.
LibreCat
2024 | Conference Abstract | LibreCat-ID: 62155
Radermacher K, Horsthemke J, Täuber M. Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience. In: Herbstworkshop WK Pers. ; 2024.
LibreCat
3 Publications
2025 | Conference Paper | LibreCat-ID: 59589
Horsthemke J, Böhm E. Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management. In: Proceedings of the 2025 AMA Winter Academic Conference. American Marketing Association; 2025:840–843.
LibreCat
2025 | Conference Abstract | LibreCat-ID: 62154
Horsthemke J, Böhm E. Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior? In: Proceedings of the 2025 AMS 25th World Marketing Congress. ; 2025.
LibreCat
2024 | Conference Abstract | LibreCat-ID: 62155
Radermacher K, Horsthemke J, Täuber M. Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience. In: Herbstworkshop WK Pers. ; 2024.
LibreCat