Johanna Horsthemke

johanna.horsthemke@uni-paderborn.de
ID
50954

1 Publication

[1]
2025 | Conference Paper | LibreCat-ID: 59589
Horsthemke, Johanna, and Eva Böhm. “Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management.” In Proceedings of the 2025 AMA Winter Academic Conference, 840–843. American Marketing Association, 2025.
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1 Publication

[1]
2025 | Conference Paper | LibreCat-ID: 59589
Horsthemke, Johanna, and Eva Böhm. “Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management.” In Proceedings of the 2025 AMA Winter Academic Conference, 840–843. American Marketing Association, 2025.
LibreCat
 
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Search

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Citation Style: Chicago

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