3 Publications
2025 | Conference Paper | LibreCat-ID: 59589
@inproceedings{Horsthemke_Böhm_2025, title={Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management}, booktitle={Proceedings of the 2025 AMA Winter Academic Conference}, publisher={American Marketing Association}, author={Horsthemke, Johanna and Böhm, Eva}, year={2025}, pages={840–843} }
LibreCat
2025 | Conference Abstract | LibreCat-ID: 62154
@inproceedings{Horsthemke_Böhm_2025, title={Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?}, booktitle={Proceedings of the 2025 AMS 25th World Marketing Congress}, author={Horsthemke, Johanna and Böhm, Eva}, year={2025} }
LibreCat
2024 | Conference Abstract | LibreCat-ID: 62155
@inproceedings{Radermacher_Horsthemke_Täuber_2024, title={Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience}, booktitle={Herbstworkshop WK Pers}, author={Radermacher, Katharina and Horsthemke, Johanna and Täuber, Mona }, year={2024} }
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3 Publications
2025 | Conference Paper | LibreCat-ID: 59589
@inproceedings{Horsthemke_Böhm_2025, title={Discounts or Donations – The Effectiveness of Different Keep Rewards in Product Return Management}, booktitle={Proceedings of the 2025 AMA Winter Academic Conference}, publisher={American Marketing Association}, author={Horsthemke, Johanna and Böhm, Eva}, year={2025}, pages={840–843} }
LibreCat
2025 | Conference Abstract | LibreCat-ID: 62154
@inproceedings{Horsthemke_Böhm_2025, title={Keep Reward Or Return Fee – How Do Incentives In Product Return Management Influence Return Decisions And Future Customer Behavior?}, booktitle={Proceedings of the 2025 AMS 25th World Marketing Congress}, author={Horsthemke, Johanna and Böhm, Eva}, year={2025} }
LibreCat
2024 | Conference Abstract | LibreCat-ID: 62155
@inproceedings{Radermacher_Horsthemke_Täuber_2024, title={Unveiling the Impact of Flexible Work on Employer Attractiveness: Examining the Role of Work Experience}, booktitle={Herbstworkshop WK Pers}, author={Radermacher, Katharina and Horsthemke, Johanna and Täuber, Mona }, year={2024} }
LibreCat