Towards explaining the popularity of the Business Model Canvas: A dual coding approach
T. John, D. Szopinski, in: Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany, 2018.
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Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany
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John T, Szopinski D. Towards explaining the popularity of the Business Model Canvas: A dual coding approach. In: Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany. ; 2018.
John, T., & Szopinski, D. (2018). Towards explaining the popularity of the Business Model Canvas: A dual coding approach. Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany.
@inproceedings{John_Szopinski_2018, title={Towards explaining the popularity of the Business Model Canvas: A dual coding approach}, booktitle={Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany}, author={John, Thomas and Szopinski, Daniel}, year={2018} }
John, Thomas, and Daniel Szopinski. “Towards Explaining the Popularity of the Business Model Canvas: A Dual Coding Approach.” In Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany, 2018.
T. John and D. Szopinski, “Towards explaining the popularity of the Business Model Canvas: A dual coding approach,” 2018.
John, Thomas, and Daniel Szopinski. “Towards Explaining the Popularity of the Business Model Canvas: A Dual Coding Approach.” Proceedings of the Multikonferenz Wirtschaftsinformatik 2018 (MKWI), Lüneburg, Germany, 2018.
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