Toward a comprehensive framework of value proposition development: From strategy to implementation
A. Payne, P. Frow, L. Steinhoff, A. Eggert, Industrial Marketing Management 87 (2020) 244–255.
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Journal Article
| Published
| English
Author
Payne, Adrian;
Frow, Pennie;
Steinhoff, Lena;
Eggert, Andreas
Keywords
Publishing Year
Journal Title
Industrial Marketing Management
Volume
87
Page
244-255
ISSN
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Cite this
Payne A, Frow P, Steinhoff L, Eggert A. Toward a comprehensive framework of value proposition development: From strategy to implementation. Industrial Marketing Management. 2020;87:244-255. doi:10.1016/j.indmarman.2020.02.015
Payne, A., Frow, P., Steinhoff, L., & Eggert, A. (2020). Toward a comprehensive framework of value proposition development: From strategy to implementation. Industrial Marketing Management, 87, 244–255. https://doi.org/10.1016/j.indmarman.2020.02.015
@article{Payne_Frow_Steinhoff_Eggert_2020, title={Toward a comprehensive framework of value proposition development: From strategy to implementation}, volume={87}, DOI={10.1016/j.indmarman.2020.02.015}, journal={Industrial Marketing Management}, publisher={Elsevier BV}, author={Payne, Adrian and Frow, Pennie and Steinhoff, Lena and Eggert, Andreas}, year={2020}, pages={244–255} }
Payne, Adrian, Pennie Frow, Lena Steinhoff, and Andreas Eggert. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” Industrial Marketing Management 87 (2020): 244–55. https://doi.org/10.1016/j.indmarman.2020.02.015.
A. Payne, P. Frow, L. Steinhoff, and A. Eggert, “Toward a comprehensive framework of value proposition development: From strategy to implementation,” Industrial Marketing Management, vol. 87, pp. 244–255, 2020, doi: 10.1016/j.indmarman.2020.02.015.
Payne, Adrian, et al. “Toward a Comprehensive Framework of Value Proposition Development: From Strategy to Implementation.” Industrial Marketing Management, vol. 87, Elsevier BV, 2020, pp. 244–55, doi:10.1016/j.indmarman.2020.02.015.
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