Referral reward programs: A means for service recovery?
E. Münkhoff, I. Garnefeld, J. Hogreve, A. Eggert, in: 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.
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Münkhoff, EvaLibreCat ;
Garnefeld, I.;
Hogreve, J.;
Eggert, A.
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18th International Colloquium on Relationship Marketing (ICRM), Reading
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18th International Colloquium on Relationship Marketing (ICRM), Reading
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Münkhoff E, Garnefeld I, Hogreve J, Eggert A. Referral reward programs: A means for service recovery? In: 18th International Colloquium on Relationship Marketing (ICRM), Reading. ; 2010.
Münkhoff, E., Garnefeld, I., Hogreve, J., & Eggert, A. (2010). Referral reward programs: A means for service recovery? 18th International Colloquium on Relationship Marketing (ICRM), Reading. 18th International Colloquium on Relationship Marketing (ICRM), Reading.
@inproceedings{Münkhoff_Garnefeld_Hogreve_Eggert_2010, title={Referral reward programs: A means for service recovery?}, booktitle={18th International Colloquium on Relationship Marketing (ICRM), Reading}, author={Münkhoff, Eva and Garnefeld, I. and Hogreve, J. and Eggert, A.}, year={2010} }
Münkhoff, Eva, I. Garnefeld, J. Hogreve, and A. Eggert. “Referral Reward Programs: A Means for Service Recovery?” In 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.
E. Münkhoff, I. Garnefeld, J. Hogreve, and A. Eggert, “Referral reward programs: A means for service recovery?,” presented at the 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.
Münkhoff, Eva, et al. “Referral Reward Programs: A Means for Service Recovery?” 18th International Colloquium on Relationship Marketing (ICRM), Reading, 2010.