Referral reward programs: New customer acquisition by opportunism?
I. Garnefeld, E. Münkhoff, J. Hogreve, A. Eggert, in: 15th AMS World Marketing Congress, Oslo, 2009.
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Garnefeld, I.;
Münkhoff, EvaLibreCat 
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Hogreve, J.;
Eggert, A.
;
Hogreve, J.;
Eggert, A.Publishing Year
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15th AMS World Marketing Congress, Oslo
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15th AMS World Marketing Congress
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Oslo
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Garnefeld I, Münkhoff E, Hogreve J, Eggert A. Referral reward programs: New customer acquisition by opportunism? In: 15th AMS World Marketing Congress, Oslo. ; 2009.
Garnefeld, I., Münkhoff, E., Hogreve, J., & Eggert, A. (2009). Referral reward programs: New customer acquisition by opportunism? 15th AMS World Marketing Congress, Oslo. 15th AMS World Marketing Congress, Oslo.
@inproceedings{Garnefeld_Münkhoff_Hogreve_Eggert_2009, title={Referral reward programs: New customer acquisition by opportunism?}, booktitle={15th AMS World Marketing Congress, Oslo}, author={Garnefeld, I. and Münkhoff, Eva and Hogreve, J. and Eggert, A.}, year={2009} }
Garnefeld, I., Eva Münkhoff, J. Hogreve, and A. Eggert. “Referral Reward Programs: New Customer Acquisition by Opportunism?” In 15th AMS World Marketing Congress, Oslo, 2009.
I. Garnefeld, E. Münkhoff, J. Hogreve, and A. Eggert, “Referral reward programs: New customer acquisition by opportunism?,” presented at the 15th AMS World Marketing Congress, Oslo, 2009.
Garnefeld, I., et al. “Referral Reward Programs: New Customer Acquisition by Opportunism?” 15th AMS World Marketing Congress, Oslo, 2009.
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